Luminous Power Launches #PowerAapkeHaathMein for Solar Energy Solutions

Luminous Power Technologies Highlights the Power of Solar Energy

Luminous Power Technologies has introduced its new campaign, #PowerAapkeHaathMein, featuring a series of thematic films that showcase its revolutionary end-to-end solar solutions ecosystem. This campaign aims to educate consumers about the significance of solar energy solutions and highlight Luminous' comprehensive solar ecosystem.

In India, many people struggle with unreliable power supply, including power outages, voltage fluctuations, and high electricity bills. Luminous seeks to address these issues by offering an end-to-end solar solution that allows individuals to take control of their power supply and generate electricity according to their needs.

Luminous has recently inaugurated a Solar Panel Factory in Rudrapur, Uttarakhand, becoming India's only full-component manufacturer of solar solutions, including solar panels, inverters, and batteries with connected solutions. The innovative Connect X App enables users to efficiently manage and monitor their solar products, demonstrating Luminous' commitment to integrating advanced technology with sustainable energy solutions. The #PowerAapkeHaathMein campaign encourages individuals to switch to solar energy to gain independence from unreliable power supply and high electricity bills.

One thematic film features a dedicated teacher who offers free education to underprivileged students. A businessman proposes a partnership that promises better pay and power, freeing the teacher from hefty electricity bills. The teacher declines the offer, proudly demonstrating the ConnectX App and Luminous solar products installed on his rooftop, symbolizing #PowerAapkeHaathMein.

Neelima Burra, Chief Strategy Transformation and Marketing Officer at Luminous Power Technologies, commented, "India's power consumption is rising, causing issues with outages, voltage fluctuations, and high electricity bills. As the nation transitions to renewable energy, consumers must embrace clean energy solutions. We believe solar is the future, and we are committed to leading this energy transition. Our end-to-end solar solutions are designed to liberate consumers from erratic power supply and hefty bills by harnessing solar energy for homes, businesses, and lifestyles. The #PowerAapkeHaathMein campaign aims to empower consumers to take control of their energy consumption and embrace sustainable alternatives like solar power."

Another film tells the story of a young politician who leaves a high-paying job to serve the nation. His former boss visits and discourages him, citing power cuts at his new workplace. The young politician reassures him by showcasing the ConnectX App and Luminous solar products installed on his rooftop, reinforcing the #PowerAapkeHaathMein message.

Amit Nandwani, National Creative Director at Cheil India, stated, "Millions of Indians face daily power cuts. We wanted them to take control of their power and not be at the mercy of an unreliable supply. The #PowerAapkeHaathMein campaign line emerged from this idea. We aimed to tell impactful, inspirational stories that resonate nationwide. Through relatable scenarios, we highlighted Luminous Solar's role in a brighter future."