Tag: Dentsu

Future Mandala: Dentsu Creative's Vision for India's Business...

Sumit Rawat Sep 25, 2024 0 50

India’s rapid growth reshaping industries, merely staying relevant is not enough;...

McCain Foods teams with dentsu India for new monsoon campaign

Sumit Rawat Aug 23, 2024 0 56

The campaign enhances the monsoon experience by combining the cozy atmosphere of...

Dentsu's Chief of Client & Solutions, Sapna Arora, Announces...

Sumit Rawat May 6, 2024 0 26

Arora, who joined dentsu in 2023, has contributed to the agency for over a year,...

Programmatic Advertising: The future path for digital marketing...

Sumit Rawat Feb 20, 2024 0 110

According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...

Auto sector excels in digital AdEx, led by paid search

Sumit Rawat Feb 15, 2024 0 64

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Digital AdEx of FMCG matches TV, powered by growth factors

Sumit Rawat Feb 12, 2024 0 65

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Digital Media surpasses combined share of TV, Radio, OOH,...

Sumit Rawat Feb 8, 2024 0 53

In 2023, digital media surpassed the combined shares of Television (32%), Radio...

Appointment of Harsha Razdan as CEO of dentsu, South Asia

Sumit Rawat Mar 10, 2023 0 52