Tag: Dentsu
Industry
Dentsu's Chief of Client & Solutions, Sapna Arora, Announces...
Arora, who joined dentsu in 2023, has contributed to the agency for over a year,...
Analysis
Programmatic Advertising: The future path for digital marketing...
According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...
Analysis
Auto sector excels in digital AdEx, led by paid search
Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...
Analysis
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
Analysis
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
Campaigns
Dentsu's Merkle B2B and Posterscope India launch the 'Lenovo-F1'...
The campaign aims to raise the brand's profile as a provider of solutions and services...
