Tag: Dentsu
Business Spotlight
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Future Mandala: Dentsu Creative's Vision for India's Business...
India’s rapid growth reshaping industries, merely staying relevant is not enough;...
Campaigns
McCain Foods teams with dentsu India for new monsoon campaign
The campaign enhances the monsoon experience by combining the cozy atmosphere of...
Industry
Dentsu's Chief of Client & Solutions, Sapna Arora, Announces...
Arora, who joined dentsu in 2023, has contributed to the agency for over a year,...
Analysis
Programmatic Advertising: The future path for digital marketing...
According to Dentsu e4m Digital Advertising Report 2024, programmatic buying accounted...
Analysis
Auto sector excels in digital AdEx, led by paid search
Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...
Analysis
Digital AdEx of FMCG matches TV, powered by growth factors
In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...
Analysis
Digital Media surpasses combined share of TV, Radio, OOH,...
In 2023, digital media surpassed the combined shares of Television (32%), Radio...
