Rohit Sharma and Ritika Sajdeh Star in Max Life Insurance Ad

Max Life Insurance has unveiled its latest digital ad featuring Indian cricket captain Rohit Sharma and his wife, Ritika Sajdeh. This 15-second ad, released in multiple languages including Hindi, Telugu, Tamil, and Kannada, marks the couple's third collaboration with the insurance giant.

In the ad, Sharma and Sajdeh have a light-hearted yet thought-provoking conversation about preparing for emergencies. Sharma asks, "Agar main kal nahi raha, toh kya karogi tum? (If I'm not there tomorrow, what will you do?)" which initially worries Sajdeh. He then clarifies, "Mera matlab hain kal match hain na. (I mean to say there's a match tomorrow)," turning the grim question into a playful moment.

The ad carries the tagline ‘India ka Bharose Number 99.65%’, highlighting the impressive ratio of life insurance payments made by Max Life in the financial year 2023-24. Additionally, the ad serves as an announcement of Max Life's continued association with Star Sports following India's remarkable T20 victory.

A company spokesperson explained that their marketing strategy revolves around a customer-centric approach, encapsulated by the motto #ABCDE (“Always On Brand for Customers, Distributors, and Employees”). This strategy emphasizes self-awareness and proactive action, underlined by the message “You Are The Difference.” Max Life Insurance aims to be a comprehensive solution for all financial protection needs, leveraging the strength of "Bharosa - Trust."

The spokesperson added that Rohit Sharma and Ritika Sajdeh bring a relatable and trustworthy image to Max Life, aligning well with the brand's core values. Their ongoing partnership reinforces the message of trust and reliability, making them ideal voices for Max Life's philosophy. The couple's dynamic, rooted in cooperation and trust, parallels Max Life's commitment to its customers.

“Our longstanding association and marketing strategy for the campaign featuring Rohit Sharma and Ritika Sajdeh is rooted in a consumer-centric approach. We believe in placing the consumer at the heart of our brand. To achieve this, we've chosen to portray relatable, everyday moments from the lives of a couple who, despite their celeb status, are likened to an everyday couple,” said a company spokesperson. ‘You Are The Difference’ here signifies that the customer is the difference in their loved ones' lives.