TATA IPL 2024 achieved a record reach of 2,600 crore views, according to JioCinema
According to the platform, the 17th edition amassed over 35,000 crore minutes of watch time, highlighting its significant viewer engagement
Sumit Rawat
JioCinema, the official streaming platform for the TATA IPL, announced a remarkable reach of 2,600 crore views during the 2024 season, marking a 53% increase compared to TATA IPL 2023.
The platform reported over 35,000 crore minutes of watch time, with its reach growing by over 38%, culminating the season at over 62 crore viewers. JioCinema started the 2024 season with a significant milestone of 11.3 crore viewers on Day 1, reflecting a 51% increase from the previous year's opening day. Additionally, the platform registered over 59 crore video views on the first day of TATA IPL 2024.
“We conclude TATA IPL 2024 with a promise to continue redefining how sports are consumed in India,” said a Viacom18 spokesperson. “The year-on-year growth confirms that our viewer-centric approach is both engaging and appreciated. We extend our gratitude to our partners, sponsors, and stakeholders for sharing our vision as we strive to make JioCinema the premier streaming platform.”
This impressive growth underscores JioCinema's expanding influence in the digital streaming landscape and its commitment to enhancing the viewing experience for sports fans across India.
