Rupali Ganguly Joins Lifree: Promoting Confidence with Adult Diapers

Lifree, a leading adult diaper brand from Japan, has partnered with television actress Rupali Ganguly as its brand ambassador. This collaboration is inspired by the profound impact of her character, Anupamaa, on audiences, making her an ideal representative for a brand dedicated to addressing sensitive health issues with empathy and understanding. Through this partnership, Lifree aims to enhance relatability and trustworthiness among consumers.

The brand also unveiled its DVC campaign, “Leakage ka no dar, jiyo khul kar,” to raise awareness about adult incontinence and the benefits of using adult diapers. In the campaign video, Rupali Ganguly shares a heartfelt story about her mother’s struggles with urinary incontinence and how the 12-hour absorption capacity of Lifree Adult Diapers helped her regain confidence, enabling her to live independently.

Yuji Ikeda, Managing Director at Lifree, emphasized their commitment to providing effective solutions, stating, “Our primary objective as a brand has always been to ease the lives of adults with urinary incontinence. Lifree Adult Diapers offer unparalleled protection, allowing our consumers to engage in daily activities with confidence and dignity. We are thrilled to collaborate with Rupali Ganguly to raise awareness about these sensitive health concerns.”

Rupali Ganguly expressed her enthusiasm for the initiative, saying, “Brands like Lifree are addressing a crucial issue that needs more public discussion, which is why I joined this campaign. This DVC conveys that the challenges of old age are not faced alone. I want my audience to know they have partners to support them in managing such medical conditions. With Lifree, older adults can live confidently and independently.”

Lifree Adult Diapers empower older adults to live life to the fullest, utilizing advanced technology to create a powerful absorption core capable of holding up to six glasses of liquid. As a trusted partner, Lifree provides comfort, confidence, and renewed vitality.