JioCinema Enhances Tech Leadership with New Key Appointments

Viacom18 has announced significant additions to its technology leadership team as it aims to scale up its OTT platform, JioCinema.

The network has appointed Bharath Ram as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor, and Shoury Bhardwaj as Engineering Leader for App Experience, Search, Recommendations, Data & App Backend Platforms.

Bharath Ram joins Viacom18 with extensive experience from Flipkart, where he led Product and Engineering functions focusing on user growth, retention, new product innovation, and new categories. Before Flipkart, Ram worked with Instagram's core product team in the US, focusing on ad revenue, ad auction systems, ad personalization, user experience with ads, and advertiser experience. He also led personalization and other key areas at Amazon Prime Video.

Vijay Sheshadri has a robust background in enterprise security, e-commerce, and large-scale distributed systems. He was an Engineering Fellow at Swiggy and held key roles at Amazon and Symantec, where he built several enterprise security solutions and cloud infrastructure services. Notably, he was the lead architect for Symantec’s Reputation-based Security technology, which won the Wall Street Journal Technology Innovation Award in 2010.

Shoury Bhardwaj joins from Flipkart, where he spent 12 years working on various key areas of e-commerce. In his most recent role, he led the product and engineering teams for new business initiatives.

Commenting on these appointments, a Viacom18 spokesperson said, "We are thrilled to welcome Bharath, Vijay, and Shoury to the Viacom18 family. Their expertise and leadership will be instrumental as we embark on the next phase of our ambitious growth journey. These appointments reflect our commitment to building a world-class tech platform that can deliver the best of content and an unparalleled experience to our consumers."