Asian Paints Renames TOI Masthead to Honour Colours of India
Asian Paints marks Independence Day by renaming Times of India masthead and showcasing tricolour-inspired shades from its vast palette as part of ‘The Colours of India’ campaign.
Sumit Rawat
Asian Paints Celebrates Independence Day With ‘Colours of India’ Front-Page Takeover in TOI
To commemorate Independence Day, Asian Paints rolled out a striking front-page campaign in The Times of India, showcasing the hues of the Indian national flag through a curated tricolour palette. In a unique tribute, the publication temporarily renamed its masthead to The Colours of India, made possible under a provision that allows advertisers to customise the TOI banner.
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The feature highlighted vibrant saffrons, clean whites and lush greens — each representing official shades from Asian Paints’ extensive colour library. According to the company’s press release, the colours were selected to reflect not only national pride, but how identity and patriotism can be expressed through the colours in our homes.
Amit Syngle, Managing Director & CEO of Asian Paints, shared, “Marking India’s 79th year of Independence, Asian Paints celebrates the spirit of the nation with a campaign that goes beyond walls. At Asian Paints, colours are more than aesthetic choices — they are expressions of our shared spirit and individuality.”
He went on to note, “For over eight decades, we’ve been custodians of this vibrant canvas, enabling every Indian to make their spaces a true reflection of themselves. This campaign is a reminder that love for our country and personal expression aren’t limited to one day — they can be lived and cherished every day in the spaces we call our own.”
Every shade featured under The Colours of India masthead came from Asian Paints’ extensive repository of over 5,000 verified colours, each printed with its official shade code. The company said the campaign aims to show that the colours of the national flag are more than symbols — they are tones that can bring the essence of India into everyday living spaces.
