JW Marriott Names Aishwarya Rai Bachchan as Global Brand Ambassador
JW Marriott has appointed Aishwarya Rai Bachchan as its Global Brand Ambassador under its “Stay in the Moment” platform.
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JW Marriott has appointed actor Aishwarya Rai Bachchan as its Global Brand Ambassador. The announcement heralds a new chapter in the luxury hospitality brand’s ongoing “Stay in the Moment” platform.
The collaboration will bring Bachchan in international campaigns across film, print and digital media, and participate in brand-related events in India and select international markets.
JW Marriott is part of the Marriott Bonvoy portfolio and currently has more than 130 locations worldwide. India remains one of the company’s key growth markets with increasing demand for luxury travel, both domestic and international.
The growth of the luxury travel sector in India has been attributed by Marriott International to rising disposable incomes, the rise of multigenerational travel and an increasing preference for experience-led hospitality offerings.
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The company said that the partnership with Bachchan aligns with its overall strategy of deepening its engagement with Indian and global luxury travellers.
The collaboration will be part of the association and will focus on themes including wellness, meaningful travel experiences and hospitality.
Bruce Rohr, Vice President and Global Brand Leader, JW Marriott said, “Bachchan’s personality and outlook are very much in line with the philosophy of the brand.
“Aishwarya brings a thoughtful, grounded presence that reflects the way our guests seek to travel – with intention and a sense of connection. As we continue to expand in India and across markets shaped by Indian travellers, this collaboration reinforces our commitment to celebrating presence as the ultimate in luxury experiences,” Rohr said.
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Speaking about the partnership, Bachchan said the brand’s philosophy resonates with her own perspective on travel and wellbeing.
“Travel has always been an important part of my life, both personally and professionally. The most meaningful experiences are often the quietest ones, when you are fully aware of where you are and who you are with. JW Marriott’s philosophy of being present and in the moment speaks to that awareness. I am honored to represent a brand that values presence and purpose in equal measure,” she said.
The appointment comes as luxury hospitality brands increasingly look to deepen emotional connections with travellers through wellness, mindfulness and personal enrichment experiences.
