Bajaj Allianz Life's New Campaign with Shubman Gill on Term Insurance

Bajaj Allianz Life's campaign urges securing term insurance worth 10 times annual income. Cricket star Shubman Gill emphasizes underinsurance issues.

Bajaj Allianz Life, term insurance, Shubman Gill, campaign, underinsurance, 10x rule, financial education, 360-degree marketing, T20 World Cup

Bajaj Allianz Life Insurance has introduced a new campaign to tackle the critical issue of underinsurance. Central to this campaign is the 'Thumb Rule,' which recommends that individuals obtain term insurance coverage worth at least 10 times their annual income. Renowned cricketer Shubman Gill takes on a new role, guiding viewers through the fundamentals of term insurance.

Chandramohan Mehra, Chief Marketing Officer of Bajaj Allianz Life, commented on the campaign's launch: "Simplifying and removing jargon is crucial to overcoming the perceived complexity and high customer inertia that the insurance industry faces. A significant barrier is the lack of knowledge, contributing to India's high protection gap of 87%. Our educational initiative on underinsurance provides customers with the right advice to make informed decisions, ensuring long-term family protection. Anchored on the 10x thumb rule, we believe this initiative will promote understanding and prompt appropriate action."

The campaign includes a series of films that emphasize the importance of the 10x life cover guideline.

To maximize reach, Bajaj Allianz Life has launched a comprehensive 360-degree marketing campaign, covering television, print, outdoor, digital platforms, and extensive use of financial influencers. The message will also be amplified through social media. As the nation prepares for the T20 World Cup, Bajaj Allianz Life's campaign will be featured, underscoring the importance of adequate insurance coverage.