Tag: Branding

Industry
Branding Edge to Expand Into Lifestyle and Influencer Space via Acquisitions

Branding Edge to Expand Into Lifestyle and Influencer Space...

Branding Edge plans to dominate the lifestyle and influencer space through acquisitions,...

Campaigns
Pushpa 2 Triumphs as Brands Shine Bright in Spotlight

Pushpa 2 Triumphs as Brands Shine Bright in Spotlight

Pushpa 2 wows with ₹800 crore global earnings and clever brand integrations. From...

Industry
TCM Secures Exclusive Sponsorship Rights for ACC Asia Cup

TCM Secures Exclusive Sponsorship Rights for ACC Asia Cup

TCM Sports Management has secured exclusive sponsorship rights for the ACC Asia...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Inside Edge
AI's Impact on Contextual Advertising: A New Era for Precision

AI's Impact on Contextual Advertising: A New Era for Precision

Discover how artificial intelligence is revolutionizing contextual advertising,...

Inside Edge
Technology unleashes creativity for brands

Technology unleashes creativity for brands

Why marketers need to boost workflow efficiency across the creative lifecycle.

Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented By’ partners its Qatar edition of the tournament

FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...

Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...

Industry
The “Curious case of Brand Appropriateness” in a digital-first world

The “Curious case of Brand Appropriateness” in a digital-first...

Makes a case for third-party ad verification solutions that make sure advertisers'...

Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador for Fire-Boltt

Mahendra Singh Dhoni named as the new brand ambassador...

Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...

Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories

Skechers ropes in Kriti Sanon as new brand ambassador for...

Sanon will be the face of the fashion and lifestyle categories for the brand and...

Analysis
What makes “Bigg Boss” an advertisement magnet for the brands

What makes “Bigg Boss” an advertisement magnet for the...

“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...