Tag: Branding
Industry
Indian FMCG sector is better than the rest of the world
Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...
Inside Edge
AI's Impact on Contextual Advertising: A New Era for Precision
Discover how artificial intelligence is revolutionizing contextual advertising,...
Inside Edge
Technology unleashes creativity for brands
Why marketers need to boost workflow efficiency across the creative lifecycle.
Industry
FIFA World Cup 2022 gets onboard 10 Indian brands as ‘Presented...
Mahindra, Visa, CakeZone, Black & White, AM/NS India, ET Money, Amul, intel, SBI...
Industry
The “Curious case of Brand Appropriateness” in a digital-first...
Makes a case for third-party ad verification solutions that make sure advertisers'...
Inside Edge
Mahendra Singh Dhoni named as the new brand ambassador...
Dhoni will be featured in a variety of marketing, advertising, and endorsement activities...
Inside Edge
Skechers ropes in Kriti Sanon as new brand ambassador for...
Sanon will be the face of the fashion and lifestyle categories for the brand and...
Analysis
What makes “Bigg Boss” an advertisement magnet for the...
“Bigg Boss” currently into its 16th season, continues to draw a variety of businesses...
