Tata 1mg Wins Bronze Lion at Cannes Lions 2026 for ‘Sawaal Uthao’ Campaign
Tata 1mg has won a Bronze Lion at Cannes Lions 2026 for its ‘Sawaal Uthao’ campaign, which promotes medicine authentication through its Track & Trace QR code technology.
SociapaHQ
Tata 1mg bagged a Bronze Lion at the Cannes Lions International Festival of Creativity 2026 for its healthcare awareness campaign, ‘Sawaal Uthao’. The recognition was in the Pharma category, making Tata 1mg one of the few Indian healthcare brands to be globally recognised for creative effectiveness and consumer impact.
The campaign was recognised for addressing the critical issue of medicine authentication and encouraging consumers to verify the authenticity of medicines before use. Built around the question, “Is my medicine genuine?”, the initiative sought to raise awareness about transparency and trust in healthcare.
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Medicine Transparency:
The campaign revolves around the Track & Trace QR code technology of Tata 1mg which is present on all the medicine strips sold on the platform. The QR code can be scanned by the consumers through the Tata 1mg app to get detailed information about the journey of their medicine from sourcing, storage, handling and delivery.
Commenting on the achievement, Prashant Tandon, CEO and Co-founder of Tata 1mg, said, “We are delighted and proud that our ‘Sawaal Uthao’ campaign has been awarded a Bronze Lion at Cannes Lions. We believe all consumers deserve complete transparency in the healthcare they receive and should feel empowered to ask the right questions.”
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He added that Tata 1mg has built end-to-end supply chain integrity and transparency, enabling consumers to verify the authenticity of medicines. “Through Sawaal Uthao, we urge our customers to always verify and ask one simple but important question: ‘Is my medicine genuine?’ In healthcare, trust is everything. We hope this recognition furthers the conversation around transparency, accountability and empowering consumers to make informed healthcare choices,” Tandon said.
The campaign was developed in partnership with creative agency Humour Me.
Reacting to the win, Dhruv Sachdeva, Founder and Chief Creative Officer of Humour Me, said, “Words cannot describe how proud and honoured we feel about winning the Bronze Lion for India in the Pharma category. We entered Cannes Lions for the first time and winning a Lion on our first attempt is truly special. More than an award, this recognition validates the power of impactful ideas that can make a meaningful difference.”
Sachdeva also credited Tata 1mg for backing the idea and encouraging the agency to take creative risks.
