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Campaigns
Pepperfry Products Now on Zepto: Ten-Minute Furniture Fixes Arrive

Pepperfry Products Now on Zepto: Ten-Minute Furniture Fixes...

Prakhar May 1, 2025 0 147

Pepperfry partners with Zepto for 10-minute delivery, bringing home décor essentials...

Business
KR$NA’s Mic Drop: From Mumbai Streets to Global Hip-Hop Stage

KR$NA’s Mic Drop: From Mumbai Streets to Global Hip-Hop...

Prakhar May 1, 2025 0 130

Indian rap maestro KR$NA has just inked a trailblazing deal with Nas’s Mass Appeal...

Inside Edge
Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into Real Rewards

Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...

Prakhar May 1, 2025 0 252

Lenovo India enlists influencers to patrol shooter games for camping offenders,...

Campaigns
Crocs’ Charm Offensive: Rashmika Mandanna’s Style Revolution

Crocs’ Charm Offensive: Rashmika Mandanna’s Style Revolution

Prakhar May 1, 2025 0 160

Crocs enlists Bollywood’s Rashmika Mandanna, unleashing a playful global campaign...

Campaigns
Pepsi’s Power Play: Uniting Global Female Football Ambassadors for Impact

Pepsi’s Power Play: Uniting Global Female Football Ambassadors...

Prakhar May 1, 2025 0 151

Pepsi appoints five global female football stars, renewing its UEFA Women’s Football...

Campaigns
Puneet, Poonam, and Deepak Kalal Star in Stake Ad Spectacle

Puneet, Poonam, and Deepak Kalal Star in Stake Ad Spectacle

Prakhar May 1, 2025 0 454

Stake enlists Puneet Superstar, Poonam Pandey, and Deepak Kalal in its latest high-energy...

Campaigns
Mahindra Transforms Mumbai Potholes into Ultimate Thar ROXX Test Track

Mahindra Transforms Mumbai Potholes into Ultimate Thar...

Prakhar May 1, 2025 0 133

Mahindra and FCB launch “Pothole Test Drive” for Thar ROXX, using Mumbai’s worst...

Inside Edge
ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce ROI

ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...

Prakhar Apr 30, 2025 0 221

ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...

Inside Edge
Duolingo Phases Out Contract Workforce, Embraces AI for Localization

Duolingo Phases Out Contract Workforce, Embraces AI for...

Prakhar Apr 30, 2025 0 230

Duolingo transitions from human contractors to AI for translation and content creation—streamlining...

Campaigns
CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose Real Savings

CashKaro’s #CoinsVSCashback Campaign Dares Users to Choose...

Prakhar Apr 30, 2025 0 131

CashKaro lampoons complex coin rewards with its cheeky #CoinsVSCashback ads, championing...

Business
LG India Enlists Vantika Agrawal as Tech and Innovation Champion

LG India Enlists Vantika Agrawal as Tech and Innovation...

Prakhar Apr 30, 2025 0 197

LG Electronics India appoints chess grandmaster Vantika Agrawal—Arjuna Award winner...

Business
Truecaller’s Scamfeed Empowers Community to Report, Track Phone Scams

Truecaller’s Scamfeed Empowers Community to Report, Track...

Prakhar Apr 30, 2025 0 186

Truecaller rolls out Scamfeed—an in-app community hub where users anonymously report,...

Business
Instamart and Kalyan Jewellers Deliver Precious Coins This Akshaya Tritiya

Instamart and Kalyan Jewellers Deliver Precious Coins This...

Prakhar Apr 30, 2025 0 170

Instamart and Kalyan Jewellers join forces to offer certified gold and silver coins—delivered...

Campaigns
DP World and Delhi Capitals Spotlight Cricket’s Transformative Power in Film

DP World and Delhi Capitals Spotlight Cricket’s Transformative...

Prakhar Apr 30, 2025 0 156

DP World and Delhi Capitals unveil a cinematic short film celebrating cricket’s...

Campaigns
Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Coke Zero and Swiggy Instamart Serve Up Tiger Shroff Collaboration

Prakhar Apr 30, 2025 0 193

Coca-Cola’s Coke Zero and Swiggy Instamart team up with Tiger Shroff for dynamic...

Industry
Parle Biscuits Maintains Top Advertiser Spot in IPL After 40 Matches

Parle Biscuits Maintains Top Advertiser Spot in IPL After...

Prakhar Apr 30, 2025 0 643

TAM Sports reports IPL 2025 ad volumes up 6%, 15% more advertisers, 20% more brands—food...