Tag: Advertising News

Business Spotlight
Swiggy engages with 60s empty nesters for Valentine's Day connection

Swiggy engages with 60s empty nesters for Valentine's Day...

Swiggy and Talented melted hearts last Valentine's week, sharing a heartwarming...

Campaigns
Is digital marketing a promising career option for year 2024?

Is digital marketing a promising career option for year...

Through digital marketing, brands can personalize messages and offers, utilizing...

Business Spotlight
Motorola's media strategy stays digital-centric, affirms Shivam Ranjan

Motorola's media strategy stays digital-centric, affirms...

Shivam Ranjan, Motorola's Head of Marketing - APAC, asserts digital dominance in...

Analysis
Digital AdEx of FMCG matches TV, powered by growth factors

Digital AdEx of FMCG matches TV, powered by growth factors

In five years, FMCG's digital advertising expenditure share skyrocketed from 27%...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Industry
AI aids copywriters, enhancing their work, not replacing jobs

AI aids copywriters, enhancing their work, not replacing...

Gen AI and tools like ChatGPT and Google Bard spark discussions on AI's influence...

Campaigns
Top fortnightly ads: HDFC Bank's clever approach, Protinex celebrates strength

Top fortnightly ads: HDFC Bank's clever approach, Protinex...

In a skip-centric world, ads must strive for attention. Occasionally, creative gems...

Business Spotlight
Disney secures Taylor Swift concert film in million-dollar deal; OTT premiere set

Disney secures Taylor Swift concert film in million-dollar...

Disney triumphs in a $75 million deal for Taylor Swift's "The Eras Tour" streaming...

Campaigns
Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch Nahi' campaign

Ranveer Singh, Flair's ambassador for 'Bas Flair Aur Kuch...

Flair Writing Industries (FWIL) unveils 'Bas Flair Aur Kuch Nahi' campaign featuring...

Campaigns
Tarun Ummat of Teads India emphasizes tailored cross-channel ads' significance

Tarun Ummat of Teads India emphasizes tailored cross-channel...

At the launch of the Digital Advertising Report 2024, Tarun Ummat, Managing Director...

Campaigns
UnFoldMart secures PowerNosh Nutrition's prestigious social media management contract

UnFoldMart secures PowerNosh Nutrition's prestigious social...

UnFoldMart, a top marketing agency known for digital innovation, is thrilled to...

Campaigns
Andrés Ordóñez appointed FCB’s Global CCO, leading creative endeavors worldwide

Andrés Ordóñez appointed FCB’s Global CCO, leading creative...

Andrés Ordóñez assumes the role previously held by Susan Credle, who transitions...

Campaigns
Lowe Lintas crafts campaign for Flipkart Health+ in Uttar Pradesh

Lowe Lintas crafts campaign for Flipkart Health+ in Uttar...

Flipkart Health+ partnered with Lowe Lintas, the creative agency from Mullen Lowe...

Analysis
Small firms become major contributors to digital ad spending in India

Small firms become major contributors to digital ad spending...

Experts foresee startups and SMBs revolutionizing advertising by injecting innovation...

Campaigns
IKEA's campaign addresses diverse home storage challenges with smart solutions

IKEA's campaign addresses diverse home storage challenges...

As an extension of 'Organising Is Awesome,' a three-part film series features amusing...

Campaigns
Pepsi provocatively mocks Coca-Cola in bold, new advertising campaign

Pepsi provocatively mocks Coca-Cola in bold, new advertising...

In the soft drink arena, Pepsi challenges Coke with the 'Tastes OK' campaign in...