Red Bangle Wins Creative Partnership for McCain India Food Service Division

Red Bangle has been selected as the strategic and creative communication partner for McCain Foods India's food service division following a competitive pitch. The partnership aims to strengthen the market presence of McCain’s brands like V Crispers and SureCrisp in India.

McCain Foods, a global leader in frozen food products, is well-known for its signature frozen potato items, especially French fries. The B2B segment is crucial for the company, driving significant revenue and supporting overall growth in the market.

Commenting on the new collaboration, Samantha Dutta, Director of Sales & Marketing at McCain India, said, "Even though we are category leaders, there is substantial growth potential due to the low penetration of frozen food in the Indian market. This partnership with Red Bangle is set to transform our communication strategies, deepening engagement with customers. Our goal is to not only increase market share but also showcase how our innovative fries can enhance our customers' business success."

Lakshmi Rebecca, Founder and CEO of Red Bangle, expressed enthusiasm for the new venture, saying, "We are thrilled to collaborate with McCain Foods India. Our commitment to strategic solutions and creative innovation is in perfect alignment with McCain's vision for growth. We are eager to utilize our expertise in strategy, campaigns, content, and technology to contribute to McCain's success in the Indian market."

This partnership marks a significant step in McCain’s efforts to expand its reach and impact, leveraging Red Bangle’s capabilities to transform how the brand communicates with the Indian audience.