MINISO Launches Global Harry Potter Collection, Bringing Wizarding Magic Worldwide

Global lifestyle brand MINISO has launched its highly anticipated Harry Potter-inspired collection, featuring over 800 uniquely designed products that capture the essence of the iconic wizarding world. Now available in stores globally, the collection spans a wide variety of categories, including plush toys, accessories, stationery, pet products, fragrances, and more, each crafted to bring a touch of magic to everyday life.

Magic in Everyday Items

The Harry Potter collection by MINISO showcases products infused with familiar elements from the beloved series. Fans will find school-themed items, complete with the vibrant colors and symbols of the four Hogwarts houses, and character-inspired designs featuring Hedwig, Platform 9¾, and even Harry’s iconic birthday cake. Each product pays homage to the intricate details that make the Harry Potter universe so captivating.

Standout items in the collection include themed bags, scarves, gloves, and socks that are decked out in Hogwarts house colors and crests. Fans can also enjoy a sense of mystery with collectible blind boxes, offering items like journals embossed with house emblems—perfect for collectors who want to keep a bit of the magical world close at hand.

Immersive In-Store Experiences

MINISO has gone beyond just the products, creating Harry Potter-themed displays and pop-up shops in major global locations. For example, fans can immerse themselves in the magical atmosphere at stores like the Irvine Spectrum Center in the U.S. or explore the themed environments in Hong Kong and other international destinations. The collection has already been introduced in markets such as Canada, Malaysia, the United Kingdom, and France, with plans to expand it to over 80 countries worldwide.

Continued Magic Beyond 2024

This collaboration is far from a one-time event. MINISO has committed to extending the Harry Potter collection with new and exclusive releases planned throughout 2025, ensuring that fans will have a continuous stream of magical products to look forward to. As the collection grows, enthusiasts can expect more ways to bring the wizarding world into their daily routines.

Global Success Anticipated

MINISO’s expansive Harry Potter collection is poised for global success, offering something for everyone—from dedicated fans to casual enthusiasts. With its wide range of products and immersive in-store experiences, the collection is sure to captivate people of all ages, allowing them to carry a piece of the wizarding world into their everyday lives.