Shemaroo Partners with PWR Chain for Blockchain-Powered Digital Entertainment

Shemaroo Entertainment, a prominent media and entertainment company, has forged a strategic alliance with PWR Chain, a cutting-edge Layer 0 blockchain infrastructure. This partnership designates PWR Chain as the official blockchain partner for ShemarooVerse, Shemaroo Entertainment’s innovative platform aimed at delivering the next generation of immersive content. The collaboration merges Shemaroo’s extensive content catalog with PWR Chain’s highly scalable and eco-friendly blockchain technology.

As part of this move, Shemaroo Entertainment is migrating its intellectual property (IP) assets onto the blockchain using PWR Chain's infrastructure. This shift will enable content creators to monetize their work through tokenization and digital collectibles. PWR Chain’s fixed-fee structure ensures predictable income for creators, offering opportunities for exclusive releases and new content formats.

PWR Chain’s advanced interoperability and scalability will allow ShemarooVerse to feature a variety of personalized, interactive experiences across multiple devices. The platform benefits from PWR Chain’s developer-centric design, making it the first blockchain to support the deployment of full software applications in standard coding languages. This enables developers to easily build both smart contracts and software applications. With features like instant transaction finality and quantum-resistant security, ShemarooVerse promises a secure and engaging digital space for fans to interact with Shemaroo’s renowned content.

Arghya Chakravarty, Chief Operating Officer of Shemaroo Entertainment, expressed enthusiasm about the partnership, stating, “Collaborating with PWR Chain is a significant step in redefining digital engagement for Shemaroo Entertainment. ShemarooVerse will harness the speed, scalability, and sustainability of PWR Chain’s blockchain, delivering a more immersive and secure entertainment experience to audiences. It also opens up new monetization paths for creators. We are excited to bring ShemarooVerse to life in a way that reflects the shifting preferences of today’s digital consumers.”

Melanie Mohr, CEO of PWR Labs, echoed this excitement, saying, “Shemaroo Entertainment’s leadership in the Indian entertainment sector makes it a perfect partner to showcase PWR Chain’s high-performance, environmentally friendly blockchain technology. This partnership highlights the potential of blockchain to elevate digital experiences and positions PWR Chain as a key player in driving innovation and engagement within India's entertainment industry.”