Omnicom Media Launches Škoda Kylaq SUV Campaign with Cinematic Flair

Omnicom Media Group India, through its agency PHD India, has unveiled a campaign for the launch of the Škoda Kylaq, a new compact SUV in India. The campaign draws on India's love for cinema, highlighting the vehicle's essence through a captivating narrative.

In a LinkedIn post, Omnicom shared that the campaign was crafted with the support of its content division and production partner, Banijay Asia. Directed by the renowned filmmaker Rohit Shetty, the promotional film delivers a thrilling visual experience, marked by Shetty’s signature action-packed style.

"PHD’s innovative approach and creative media expertise enabled the execution of this high-profile campaign," Omnicom stated. The campaign utilizes a comprehensive 360-degree media mix tailored to Indian consumers, including OTT platforms, digital and social media, and regional content. This multifaceted strategy aims to reach a broad audience, leveraging India's passion for dynamic storytelling.

The campaign aims to solidify the Škoda Kylaq's presence in the competitive Indian SUV market, using powerful visual storytelling to engage potential buyers across multiple platforms.