Tag: Advertising News

Industry
Adapting to the Appetite: Zomato and Swiggy Revolutionize Advertising Landscape

Adapting to the Appetite: Zomato and Swiggy Revolutionize...

As users actively engage, platforms become key spaces for advertisers. Experts note...

Inside Edge
Brands channel #Lollapalooza2024 vibes, capturing the festival's dynamic energy

Brands channel #Lollapalooza2024 vibes, capturing the festival's...

Maybelline India, Levi’s, Maruti Suzuki Nexa, Johnnie Walker, Budweiser, Bisleri...

Analysis
Revolutionizing Brand Building: Insights from Myntra Ads' CMO Conclave

Revolutionizing Brand Building: Insights from Myntra Ads'...

Explore the transformative impact of online retail media marketing on brand building....

Campaigns
Protinex celebrates the virtues of strength in new ad campaign

Protinex celebrates the virtues of strength in new ad campaign

Experience a holistic journey with Protinex – scientifically crafted for strength...

Campaigns
Brands Illuminate 75th Republic Day with Creativity and Patriotism

Brands Illuminate 75th Republic Day with Creativity and...

Brands celebrated Republic Day by highlighting various professions and portraying...

Analysis
Cinema ads hit again, all thanks to box office hits

Cinema ads hit again, all thanks to box office hits

Industry insiders report a positive shift in ad rates from the previous year, anticipating...

Inside Edge
Amrutam courageously ends ties with Nykaa, shares heartfelt open letter

Amrutam courageously ends ties with Nykaa, shares heartfelt...

Amrutam's Brave Decision: Ayurvedic Lifestyle Brand Parts Ways with Nykaa, Issues...

Campaigns
McDonald's Happy Bags: Turning Billboards into Upcycled School Essentials

McDonald's Happy Bags: Turning Billboards into Upcycled...

McDonald's India - North and East transforms marketing materials into sustainable...

Technology
Google boosts ad performance with AI Gemini integration in Search Ads

Google boosts ad performance with AI Gemini integration...

The tool debuts for US and UK English advertisers, with a global rollout starting...

Industry
Indian FMCG sector is better than the rest of the world

Indian FMCG sector is better than the rest of the world

Sudhir Sitapati underscores the pivotal role of advertising in India's FMCG industry,...

Campaigns
SafePlay360: Khelo Befikar, Jeeto RummyCircle Par - Hrithik Roshan Guides Responsible Gaming for Secure Transactions and Transparent Play

SafePlay360: Khelo Befikar, Jeeto RummyCircle Par - Hrithik...

Explore RummyCircle's 'Khelo Befikar' campaign, endorsed by Hrithik Roshan, promoting...

Industry
WWE's "Raw" Shifts to Streaming Era with Historic Netflix Deal

WWE's "Raw" Shifts to Streaming Era with Historic Netflix...

WWE's ongoing agreement with NBCUniversal ensures "Raw" airs on the USA Network...

Inside Edge
H&M Faces Backlash Over Controversial Advertisement Accused of Child Sexualization

H&M Faces Backlash Over Controversial Advertisement Accused...

H&M Australia sparked controversy with a Back-to-School ad featuring a contentious...

Campaigns
AageKiSocho: Revolutionizing Careers with upGrad's Bold Learning Journey

AageKiSocho: Revolutionizing Careers with upGrad's Bold...

AageKiSocho by upGrad: Propel your career with proactive learning. Break free from...

Campaigns
GroupM Unveils Grand OOH Campaign for Manyavar's South India Debut

GroupM Unveils Grand OOH Campaign for Manyavar's South...

Renowned actor Ram Charan assumes the role of the official brand ambassador, becoming...

Campaigns
Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative collaboration

Zomato guides Mumbai Metro riders to 'Chaatkopar' in innovative...

Zomato delighted commuters by seizing control of the Mumbai Metro's PSA system,...