Paragon Ventures into Quick Commerce with Swiggy Instamart, Zepto

Paragon Footwear, a leading Indian footwear brand, has entered the quick commerce market by partnering with Swiggy Instamart and Zepto. This strategic move aims to meet the growing demand for fast, on-demand footwear solutions and cater to style-conscious consumers.

The first phase of this initiative covers eight major metropolitan areas: Ahmedabad, Pune, Hyderabad, Mumbai, Gurgaon, Chennai, Kolkata, and Bangalore. With plans to expand to additional cities, Paragon seeks to address the increasing need for quick and convenient footwear delivery. By listing its products on Swiggy Instamart and Zepto, the company makes affordable and stylish footwear more accessible to a broader audience.

Sachin Joseph, Executive Vice President of Marketing and IT at Paragon Footwear, remarked, “Our expansion into quick commerce platforms has proven to be a perfect fit, as we're uniquely positioned to fulfil the urgent footwear needs of Indian consumers within minutes. The overwhelming consumer engagement we've witnessed in the first phase of launch has been remarkable. With this rapid delivery model, Paragon is revolutionizing the traditional footwear retail paradigm, opening new growth avenues, and strengthening customer connections.”

Currently, Paragon’s product offerings in this initiative include slippers, clogs, school shoes, kids' clogs, and select ethnic and PU footwear. The brand plans to expand its quick commerce reach in northern and eastern markets by adding casual footwear to its portfolio, catering to an even wider range of consumer preferences.