Moloco Partners with LG for Targeted Video Ads on LG Channels India

Moloco, a leader in operational machine learning and performance advertising, has been chosen by LG Electronics as its partner to manage video ad delivery and demand generation for LG Channels in India. This collaboration aims to power in-stream video ads on LG Channels, LG Electronics’ free, ad-supported video content platform, within the Indian market.

LG Channels, available globally on 220 million LG smart TVs, offers more than 3,800 free channels across 29 countries without requiring logins or subscriptions. Since its launch in India last September, the platform features around 70 channels covering news, movies, music, and entertainment, with plans to further enhance Indian content.

Through the partnership with Moloco, LG Channels in India will introduce in-stream ads with advanced targeting capabilities. Advertisers will be able to tailor their campaigns based on specific channels, languages, and regions. Leveraging Moloco’s expertise in streaming and Connected TV (CTV) advertising, the alliance aims to optimize ad campaigns and connect with over 10 million Indian households.

Jay Trinidad, Head of Streaming Monetisation at Moloco, expressed enthusiasm about the partnership, stating: “By merging LG Channels’ extensive content lineup and strong presence in India with Moloco’s leading machine learning-based advertising solutions, we’re confident that advertisers will see a blend of brand-building and performance results across both mobile and TV. Moloco is dedicated to ensuring that LG Channels users in India enjoy an engaging viewing experience while enabling advertisers to achieve impactful outcomes with their campaigns.