Top fortnightly ads: HDFC Bank's clever approach, Protinex celebrates strength

Cadbury Dairy Milk launched a new brand film as part of its ongoing Generosity campaign, crafted by Ogilvy. Centered on altruism and celebrating others' joys, the ad highlights social and class divides. It portrays a man joyfully dancing at his employee's wedding, embodying genuine happiness. The narrative aligns with Cadbury's theme of 'Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye,' evolving the brand's storytelling.

Casio India introduced its campaign for the flagship Casio ClassWiz FX-991CW scientific calculator. The ad features two engineering students navigating academic uncertainties, alleviated by three seniors introducing them to the 'Khaas Cheez'—Casio's ClassWiz calculator. Humor plays a pivotal role in making the film memorable, capturing the challenges of the students' academic journey.

Nora Fatehi collaborated with HDFC Bank's Vigil Aunty to educate about deep fakes and frauds. FCB Kinnect, with HDFC's AI partner Gan.ai, transformed Vigil Aunty into a deep fake of Nora, demonstrating scammers' technological prowess. The fake Nora promoted the fictitious brand Lulumelon’s Instagram, later revealing the ruse. HDFC Bank took a calculated risk to raise awareness, temporarily risking its reputation to safeguard people from scams, as stated in their press release. The campaign exposes viewers to the chilling prospect of falling victim to scamsters' technological manipulations, enhancing awareness about the perils deep fakes and online fraud.

In a whimsical Lenskart advertisement, Kiara Advani embraces her inner Karan Johar, embodying the renowned filmmaker's persona by donning "Kjo-style" glasses. The ad, grounded in the theme "Glasses Badlo Vibe Badlo," humorously depicts Kiara seamlessly adopting Karan's mannerisms and catchphrases through the transformative power of eyewear. The clever execution showcases Kiara's comedic prowess while paying homage to Karan Johar's distinctive personality, creating a memorable and entertaining promotion for the eyewear brand.

Protinex, the flagship brand of Danone India, introduces a new campaign titled "Protinex, Strength Apne Liye, Apno Ke Liye." Featuring actors Namita Dubey and Nandish Singh Sandhu as a resilient husband-wife duo, the TVC explores the concept of strength in relationships. The narrative beautifully aligns with Protinex's identity as a protein-rich nutritional supplement, emphasizing the importance of strength as the foundation of a robust life.

Meesho's latest campaign, starring Ranveer Singh and Rashmika Mandanna, celebrates the abundance of trendy choices available on the e-commerce platform. With the tagline 'Jab Meesho pe hain latest trends, toh sochna kyun just maximize,' the ad caters to the preferences of Gen Z by showcasing the accessibility of current fashion trends at affordable prices. The campaign highlights the platform's appeal as a go-to destination for staying in vogue without breaking the bank.