Disney secures Taylor Swift concert film in million-dollar deal; OTT premiere set

In a heated battle for streaming rights, Disney emerged victorious in securing the highly sought-after Taylor Swift concert film, "The Eras Tour," for an impressive $75 million. The film, originally celebrated for its success in theaters, is now poised to make its digital debut on Disney Plus next month. This victory comes after a fierce competition involving major players like Netflix and Universal, all vying for the exclusive rights to stream the global blockbuster.

The decision by Disney to acquire the streaming rights to "The Eras Tour" adds another feather to its cap, considering the company's prior success in securing all Marvel Movies under its platform. The reported $75 million deal highlights the significant value attributed to this concert film, which not only enjoyed commercial success but also garnered critical acclaim during its theatrical run.

Set to premiere on Disney Plus on March 15, "Taylor Swift: The Eras Tour" is expected to offer viewers an extended runtime compared to its theatrical release. This factor likely contributed to the substantial price tag attached to the bidding war. As audiences eagerly anticipate the digital release, Disney's strategic move reinforces its commitment to expanding its content library with high-profile and sought-after entertainment. The acquisition further solidifies Disney's position as a key player in the competitive streaming landscape, showcasing its ability to secure exclusive content that resonates with a global audience.