Beyond Snack Teams Up with Pushpa 2 for Bold Flavor

Banana chips brand Beyond Snack has partnered with Mythri Movie Makers to celebrate the eagerly awaited release of Pushpa 2: The Rule. This collaboration introduces a limited-edition flavor, Flower Nahi Fire, inspired by the powerful and beloved character Pushpa, capturing the essence of his fiery spirit.

Bringing Pushpa's Energy to the Snack World

In anticipation of Pushpa 2, Beyond Snack’s new Flower Nahi Fire flavor aims to infuse the movie's intense energy into a unique snacking experience. The bold and spicy taste, combined with the signature crunch of Beyond Snack’s banana chips, reflects Pushpa’s fierce and adventurous nature, delivering a thrilling taste experience for fans of the film.

A First in Movie-Themed Snacking

This release marks the first-ever movie-themed banana chip flavor, a tribute to Pushpa’s strength and resilience that have made the character a cultural icon. Named after the famous line, “Flower Nahi Fire,” the flavor features a rich, intense spice blend designed to mirror Pushpa's bold persona. Each chip packs a punch of heat, paying homage to his iconic dialogue and presence.

Celebrating Boldness and Indian Flavors

Manas Madhu, Founder of Beyond Snack, expressed the inspiration behind the collaboration: “This Pushpa 2 partnership celebrates the fiery flavors of India and the equally bold characters we love to see on screen. Flower Nahi Fire captures Pushpa’s unbreakable spirit with its intense spices and signature banana chip crunch, making it as memorable as the movie.”

Collector's Edition Packaging for Fans

The limited-edition Flower Nahi Fire chips are available in collectible packaging featuring Pushpa 2 visuals, making it a sought-after item for fans. The unique collaboration allows audiences to experience Pushpa’s energy beyond the screen, adding to the film’s excitement.

Y. Ravishankar, Producer of Mythri Movie Makers, emphasized the connection between the flavor and the film: “Pushpa Raj is all about power and resilience. Beyond Snack’s Flower Nahi Fire flavor captures that spirit, letting fans experience Pushpa’s energy off-screen.”

Beyond Snack's Continued Innovation in the Snack Industry

Since its launch in 2020, Beyond Snack has grown into a popular brand in states like Maharashtra, Gujarat, Madhya Pradesh, Uttar Pradesh, and Delhi. Supported by NABVentures, the Kerala-based company has modernized the traditional banana chip market with a focus on premium quality, hygiene, and innovation. The brand’s ‘24 Carat Taste’ promise has set new benchmarks in the snacking industry, now further enhanced by this exciting collaboration with Pushpa 2.