Colgate Introduces AI Dental Checkup Tool on WhatsApp for India

Colgate, a brand synonymous with oral care, is making headlines with its latest innovation: an AI-enabled dental health checker accessible through WhatsApp. Designed to enhance oral health awareness and accessibility in India, this new initiative provides users with a personalized dental report and a postcode-mapped free dentist consultation.

The process is simple—users can scan a QR code on Colgate packs or call 8806088060 to access the tool. Once connected via WhatsApp, users are prompted to send a photo of their teeth. In moments, the AI tool generates a detailed dental health report, offering insights and recommendations for better oral care. This initiative aligns with Colgate’s commitment to fostering healthier smiles across the country.

The AI tool is a core feature of Colgate India’s Oral Health Movement campaign, developed in partnership with Ogilvy. The campaign departs from the brand’s traditional use of humor in advertising, opting instead for a science-backed approach to connect with consumers. The advertisements highlight how the tool empowers millions of Indians with cutting-edge dental care technology at their fingertips.

In addition to the AI-enabled tool, Colgate’s previous campaigns, such as those for Colgate Strong Teeth and Colgate MaxFresh, embraced humor to communicate critical oral care messages. For instance, the "Sweet Truth" campaign humorously depicted people brushing their teeth with dessert-covered fingers, emphasizing the importance of brushing after meals to prevent cavities. Similarly, a quirky collaboration with iconic characters from the TV show CID showcased the consequences of poor dental hygiene, blending humor with education.

However, this time, Colgate is embracing a more serious tone with the AI-driven tool. Speaking about the campaign, Gunjit Jain, EVP of Marketing at Colgate-Palmolive India, stated, “We are leveraging technology to democratize dental health. This tool puts oral care knowledge in the hands of millions, enabling them to take proactive steps for healthier smiles.”

This initiative marks a significant milestone in combining technology and healthcare for societal benefit. By offering a free and easy-to-use dental checkup tool, Colgate is bridging the gap between oral health awareness and access to professional care. With this campaign, the brand is set to make oral hygiene not just a routine but an informed choice for every Indian.