La Pink Names Parineeti Chopra as First Brand Ambassador

India’s pioneering clean beauty brand, La Pink, has announced the appointment of celebrated actress Parineeti Chopra as its first-ever brand ambassador. This collaboration marks a major milestone for the brand, which is known for its 100 percent microplastic-free formulations, as it continues to elevate clean beauty standards across India.

A Step Forward in Clean Beauty

La Pink, launched in 2023, has rapidly expanded from its initial lineup of 17 products to over 60, driven by customer feedback and a commitment to innovative, natural formulations. The brand’s focus on a customer-first approach has been a cornerstone of its success. By bringing Parineeti Chopra on board, La Pink aims to further solidify its mission of providing revolutionary beauty solutions to the Indian market.

Nitin Jain, Founder and Director of La Pink, expressed his enthusiasm: “Parineeti’s smart and aspirational style aligns perfectly with our philosophy that beauty should be a true reflection of oneself. Her dedication to social causes, particularly those that uplift women and encourage self-love, resonates deeply with La Pink’s commitment to delivering only the best, clean beauty products to our community.”

Championing Microplastic-Free Beauty

Parineeti Chopra shared her excitement about the collaboration: “The fact that La Pink is 100 percent microplastic-free immediately caught my attention. While many brands emphasize natural and organic ingredients, few highlight the harmful impact of microplastics on our skin and the environment. I wanted to be part of a brand that encourages informed choices for healthier living."

She highlighted her favorite products, like the Ideal Bright Serum and Vitamin C Sunscreen, noting their effectiveness in repairing, nourishing, and maintaining skin without compromising environmental safety. “This is what modern skincare should be—unique, natural, and innovative,” Chopra added, expressing her hope that the partnership will inspire more mindful beauty choices.

Empowering Conscious Beauty Choices

La Pink’s dedication to clean, microplastic-free beauty aligns with the increasing consumer demand for environmentally friendly products that deliver results. With Parineeti Chopra's endorsement, the brand is set to connect with a broader audience, encouraging a shift towards sustainable beauty practices for healthier skin and a better planet.

This collaboration comes at a time when conscious beauty is gaining traction, and La Pink is poised to lead the movement, offering Indian consumers a chance to embrace innovative products that prioritize both personal and environmental well-being