Tag: Advertising News

Analysis
Auto sector excels in digital AdEx, led by paid search

Auto sector excels in digital AdEx, led by paid search

Auto industry heads highlight sector's growing digital ad spend. Emphasis on search...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Business Spotlight
Publicis Commerce India launches inaugural Digital Growth Marketing Playbook edition

Publicis Commerce India launches inaugural Digital Growth...

Publicis Commerce India unveiled the Digital Growth Marketing Playbook in collaboration...

Industry
Digital CAC rises: Strategies for D2C brands in challenging times

Digital CAC rises: Strategies for D2C brands in challenging...

Soaring digital CAC attributed to rising Cost Per Impression on platforms like Meta...

Business Spotlight
Jio, Airtel exchange Valentine's banter with 'red flags,' 'exes' jest

Jio, Airtel exchange Valentine's banter with 'red flags,'...

In the dynamic realm of modern relationships, Reliance Jio employs dating jargon,...

Industry
Valentine's Day: Brands adore influencers for romantic content engagement

Valentine's Day: Brands adore influencers for romantic...

Brands are drawn to couple influencers for their authenticity, relatability, and...

Business Spotlight
Kicky & Perky teams up with Mandira Bedi, honoring self-love on V-Day

Kicky & Perky teams up with Mandira Bedi, honoring self-love...

India's handmade silver jewelry brand, Kicky & Perky, partners with Mandira Bedi...

Campaigns
KAZO launches its SS'24 Collection alongside Brand Icon Janhvi Kapoor

KAZO launches its SS'24 Collection alongside Brand Icon...

KAZO introduces the SS'24 Collection, featuring brand icon Janhvi Kapoor, combining...

Business Spotlight
Kartik Aaryan collaborates with D2C charging brand Urbn

Kartik Aaryan collaborates with D2C charging brand Urbn

Urbn, a local D2C charging brand, appoints Bollywood actor Kartik Aaryan as its...

Campaigns
Brands spotlight self-love and singles for Valentine's Day campaigns

Brands spotlight self-love and singles for Valentine's...

Valentine's Day, a major draw for brands, sees a shift this year. Marketing initiatives...

Business Spotlight
GroupM India projects 10% growth in 2024 ad revenue

GroupM India projects 10% growth in 2024 ad revenue

GroupM India's TYNY 2024 report reveals an anticipated overall ad revenue of Rs...

Sports
Aggressive batting approach could favor Ravindra Jadeja and boost India

Aggressive batting approach could favor Ravindra Jadeja...

Jadeja's patience pays abroad, but in India, embracing old aggressive tactics might...

Industry
Nvidia surpasses Amazon in market value, hitting $1.78 trillion

Nvidia surpasses Amazon in market value, hitting $1.78...

Nvidia momentarily claims the fourth spot among the most valuable US-listed companies,...

Industry
NBA, WNBA, Dream11 extend partnership, enhancing fantasy sports experience for fans

NBA, WNBA, Dream11 extend partnership, enhancing fantasy...

NBA, WNBA, and Dream11 extend their partnership, allowing Indian fans to engage...

Campaigns
Saffola Gold: Opt for the right oil, embrace a healthier lifestyle

Saffola Gold: Opt for the right oil, embrace a healthier...

Saffola debuts a new ad for Saffola Gold Oil, encouraging a "Roz Ka Healthy Step"...

Sports
Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen manager

Xabi Alonso halts Harry Kane, excels as Bayer Leverkusen...

Combining Benitez's recruiting, Mourinho's defense, Guardiola's team-building, and...