Posts
L’Oréal Builds AI Into Content Engine
L’Oréal is embedding AI tools into everyday digital advertising production to accelerate...
SKY Turns Kachra Seth for EM5
Suryakumar Yadav appears in a meme-led digital film for House of EM5, parodying...
Zeeba Film Reframes Groom Choice
Zeeba Basmati Rice launches a wedding-season film using humour and a groom selection...
InstaAstro Takes Risqué Wordplay to the Streets
InstaAstro’s latest OOH campaign uses edgy abbreviations and marriage-focused punchlines...
Nykaa Opens Love Post Office for Valentine’s
Nykaa launches the Love Post Office at Phoenix Palladium, turning Valentine’s gifting...
Mountain Dew & Mahesh Babu Mark Five Years
Mountain Dew and Mahesh Babu complete five years of partnership, evolving the “Darr...
OpenAI Builds Ads Safety Team for ChatGPT Push
OpenAI is forming an ads integrity team as it prepares to test advertising in ChatGPT,...
Amazon’s Ad Engine Jumps 23% in Q4
Amazon’s advertising revenue rose 23% to $21.3 billion in Q4, outpacing total sales...
ITC Drags Britannia to Court Over Biscuit Pack
ITC has approached the Calcutta High Court, alleging Britannia’s 50:50 Cheese Dipped...
Yash Raj Films Denies Link Between ‘Mardaani 3’ Promotions...
Yash Raj Films denies claims that Mardaani 3 marketing was linked to viral posts...
Mayank Jain to Exit TV9 Network After Seven-Year Tenure
Mayank Jain will exit TV9 Network after nearly seven years, concluding a tenure...
Kinder Schoko-Bons Crispy Brings Families Into Cricket...
Kinder Schoko-Bons Crispy launches “Cheer to Win,” inviting families to create cricket...
KFC Turns Gossip Culture into Product Theatre with Khushi...
KFC partners Khushi Kapoor and Orry to launch its Dunked range through a culture-first...
IKEA India Unveils ‘It All Starts at Home’ Positioning...
IKEA India introduces its new brand platform, “It All Starts at Home,” repositioning...
Google Bets Big on Gemini With Emotional Super Bowl Film...
Google introduces Gemini to mainstream audiences with an emotional Super Bowl film,...
Dove brings Bridgerton romance to shelves with global limited-edition...
Dove partners with Netflix and Shondaland’s Bridgerton to launch a limited-edition...
