Mobile Media Company Ventes Avenues Enters Into Distribution Agreement With Adsquare

With a focus on mobile performance, branding, technology, and audience solutions, Ventes Avenues today announced its partnership with Adsquare, the audience and location intelligence company, for the distribution of Adsquare's data-driven solutions. Through the Meta and Google DV360 platforms, Ventes Avenues will be authorized as the sole distributor of Adsquare's Footfall Measurement solution to media buyers in India, Indonesia, and Vietnam an under this agreement.

Adsquare's solution for store visit attribution, called Footfall Measurement, enables marketers to comprehend the efficacy of their marketing campaigns. When digital media campaigns are active, advertisers can real-time optimise budgets toward the best-performing setup and maximise the return on their advertising spend.

In order to track visits to relevant stores, Adsquare's visit-matching algorithm overlays signals from users who have seen an advertisement on 2D polygons that represent buildings. The underlying movement data used by Adsquare is sourced from numerous mobile location-enabled applications. The approach complies with current privacy laws and is completely privacy safe as long as users give their approval for this data to be shared via the appropriate consent channels in place.

General Manager for APAC Nicolas Mear says, "Brands are now concentrating more on direct response strategies as the markets have recovered from the worldwide pandemic. By relying on an impartial, third-party measurement partner, Adsquare's Footfall Measurement, which is compatible with major advertising platforms like Meta or Google Marketing Platform, lets advertisers significantly increase the effectiveness of their campaign. We are thrilled to have Ventes Avenues as our dependable partner as we expand our cutting-edge measurement solutions to other markets around the world due to their profound grasp of the digital marketing sector."

Niloufer Dundh, founder and CEO of Ventes Avenues said, "At Ventes Avenues, our unrelenting focus on constant innovation and setting industry benchmarks has propelled us to become a leading Mobile AdTech firm in India. We make a sincere effort to identify specialised technological solutions that are pertinent to and beneficial to advertisers in order to improve and optimise their digital campaigns. Advertisers can use Adsquare to gauge the success of their campaigns in ways other than through traditional KPIs.”

“Foot traffic analysis at relevant establishments is a vital KPI to track because it enables advertisers to maximise their spending. Additionally, it is a seamless complement to marketers' favourite media buying platforms, making it easy to implement right away. In a world where privacy comes first, we are thrilled to collaborate with Adsquare in India, Indonesia, and Vietnam. We look forward to assisting brands in connecting people and places,” he added.