Skechers ropes in Kriti Sanon as new brand ambassador for its fashion and lifestyle categories
Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign
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The American performance and lifestyle footwear company Skechers, has named actress Kriti Sanon as its new Brand Ambassador for Skechers India. The new Skechers Street campaign, which promotes the company's hip collection of streetwear sneakers, will feature Kriti as the face of the brand for its fashion and lifestyle categories.
Rahul Vira, CEO of Skechers South Asia, commented on this collaboration and said, "Skechers started operating in India ten years ago, seeing big potential in the footwear market. Kriti is a style icon for younger shoppers, and her influence combined with Skechers' goal to raise fashion awareness without sacrificing comfort makes this partnership natural and seamless. With Kriti representing Skechers in the fashion and leisure sector, we hope to broaden the appeal of our brand and expand our presence across India.
The actress Kriti Sanon said, "Fashion, comfort, and fitness go hand in hand for me," when discussing her new collaboration with Skechers. As a major sneakerhead, my sense of style is an expression of my personality, therefore I'm overjoyed to be affiliated with Skechers, a company that I actually adore. I can't wait to share the fun campaign with all of my fans and followers as I get ready to embark on this wonderful journey with Skechers.
