Hershey’s launches its first-ever Halloween campaign in India

The Hershey Company, Hershey India Pvt Ltd. has launched its first-ever Halloween campaign, dubbed "#HersheyliciousHalloween." The campaign highlights Halloween rituals to its Indian audience in an effort to uphold the festival's global tradition of festivity.

The celebrations and gatherings for festivities are very popular among Indians. One such new holiday that is gaining popularity in India is Halloween. True to its brand ethos of Celebrating Togetherness, In this campaign, Hershey is urging consumers to make their "First Halloween" a "Hersheylicious Halloween" by offering a variety of decadent chocolates.

The advertising combines many elements that transform one singular event into a delicious excuse for a celebration. The start of Halloween week will see a total overhaul of Hershey India's social media platforms, with peculiar themes shown throughout its feed. An adorable digital film that inspires people of all ages to unite and celebrate this occasion will be released after the makeover. The company will also launch the "Voice the Hershey's Monsters" challenge, which encourages its viewers to remix the brand's posted reel and become creative by adding voiceovers to it.  and the audience will select the winners, who may win hampers and exclusive discount vouchers from Hershey India.

The first scene of the brand's digital film for #HersheyliciousHalloween features a young child getting ready for Halloween in his ghost costume and carrying Hershey's chocolates for trick-or-treating. Then after, he goes around asking his society members for treats, albeit leaves non-reciprocated. Tired of his efforts, the boy is dejected. He was surprised to see his neighbours—who had 'tricked' him by shooing him away, come together, dressed to celebrate Halloween, over HERSHEY’s KISSES and delicious range of chocolates. and a delectable selection of chocolates. Hershey India wonderfully captures the idea of opening up to new experiences in the film. Dentsu Webchutney came up with the idea, Isha Astha directed it, and Zara Iman from Airvision Films produced it.