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Industry
Dubai Developers Turn to Bollywood Stars to Sell Premium Property to Indian Investors

Dubai Developers Turn to Bollywood Stars to Sell Premium...

Dubai property developers are increasingly using Bollywood celebrities, including...

Business Spotlight
Dentsu FY2025 Loss Widens as Overseas Write-Downs Offset Stable Japan Performance

Dentsu FY2025 Loss Widens as Overseas Write-Downs Offset...

Dentsu reported a wider FY2025 net loss after major impairments in the Americas...

Industry
Healthy Master Signs Harshit Rana, Pushes Snack Swaps During Cricket Season

Healthy Master Signs Harshit Rana, Pushes Snack Swaps During...

Healthy Master has signed Harshit Rana as brand ambassador and launched the Match...

Campaigns
Asian Paints Launches Rang De India Anthem to Amplify Cricket Emotions at Home

Asian Paints Launches Rang De India Anthem to Amplify Cricket...

Asian Paints has unveiled the Rang De India cricket anthem, turning match-day rituals...

Campaigns
upGrad’s AI Love You Campaign Reframes Artificial Intelligence as Career Partner

upGrad’s AI Love You Campaign Reframes Artificial Intelligence...

upGrad’s AI Love You Valentine’s campaign uses music and storytelling to position...

Campaigns
Hero Glamour X Film Uses Robot Romance to Court India’s Next-Gen Riders

Hero Glamour X Film Uses Robot Romance to Court India’s...

Hero MotoCorp’s new Glamour X campaign uses a robot love story set to Pehla Nasha...

Business Spotlight
Scotland leans on “five-star” spirit as unlikely T20 World Cup journey begins

Scotland leans on “five-star” spirit as unlikely T20 World...

Scotland’s entry into the upcoming ICC Men’s T20 World Cup has come with an unusual...

Campaigns
Dot & Key refreshes sunscreen packaging, ropes in Shanaya Kapoor to highlight modern sun care appeal

Dot & Key refreshes sunscreen packaging, ropes in Shanaya...

Indian skincare brand Dot & Key has unveiled refreshed packaging for its sunscreen...

Campaigns
Maggi Spicy Turns Confidence Into Flavor With Bold New Campaign

Maggi Spicy Turns Confidence Into Flavor With Bold New...

Maggi Spicy launches Mujhe Mirch Nahi Lagti campaign celebrating youth confidence,...

Campaigns
AI Writes Love Letters While upGrad Writes Career Futures

AI Writes Love Letters While upGrad Writes Career Futures

upGrad launches AI Love You Valentine campaign blending romance and career growth,...

Business Spotlight
Dentsu Names Takeshi Sano Global CEO in Major Leadership Restructure

Dentsu Names Takeshi Sano Global CEO in Major Leadership...

Dentsu has appointed Takeshi Sano as global CEO and removed key leadership layers...

Business Spotlight
Wendy’s India Teams With Coca-Cola To Turn Burger Orders Into T20 Rewards

Wendy’s India Teams With Coca-Cola To Turn Burger Orders...

Wendy’s India has partnered with Coca-Cola for a T20 season promotion where burger...

Campaigns
boAt Enters Dashcam Market With Film Showing Why Proof Matters on Indian Roads

boAt Enters Dashcam Market With Film Showing Why Proof...

boAt has launched its Hive dashcam range with a digital film built around a roadside...

Campaigns
Excel Home Decor Turns Valentine’s Focus Toward Everyday Comfort And Intimate Living Spaces

Excel Home Decor Turns Valentine’s Focus Toward Everyday...

Excel Home Decor’s Valentine’s campaign highlights everyday intimacy, positioning...

Campaigns
Fevicol Shoefix Links Valentine’s Love With Saving Your Favourite Shoe Pair

Fevicol Shoefix Links Valentine’s Love With Saving Your...

Pidilite’s Fevicol Shoefix uses a 90s Bollywood romance lens in its Valentine’s...

Technology
OpenAI Begins Test Phase For ChatGPT Ads, Ushering In A New Revenue Era

OpenAI Begins Test Phase For ChatGPT Ads, Ushering In A...

OpenAI has begun testing ads in ChatGPT for Free and Go users, introducing clearly...