Xiaomi Appoints Xapads Media As Core Agency Partner

To provide advertisers with exclusive access to its premium app inventory for in-app advertising, top smartphone manufacturers Xiaomi and Xapads Media, a major adtech platform in India, have partnered strategically.

Through Xiaomi, this new partnership will help brands build the full power of on-device app recommendations. It will also support marketers with real-time insights, quality user acquisition, and premium ad placements, all the while generating leads and making product recommendations in a hygienic environment.

With this partnership, Xiaomi hopes to expand its presence in the SEA region and expand both its reach and on-ground sales. Xiaomi is currently flourishing in international markets.

The CEO of Xapads, Nitin Gupta, commented on this partnership by saying, "Advertisers will have simple, direct access to Xiaomi's premium inventory as well as better pricing and ad placement options thanks to our award-winning proprietary AI / ML driven programmatic engine, Xerxes, which is operated by Xapads. I think we will be able to provide our clients in the Southeast Asian market with the best programmatic solutions centred around OEMs due to the combination of Xapads' experience and access to Xiaomi's inventory. Together, we want to rethink performance programmatically and provide brands with the tools they need to sustain in the adtech landscape."

Ramneek Chadha, COO of Xapads Media, also expressed his excitement at the development, saying, "It's amazing to work with a credible, trusted, and leading OEM partner." Marketers could interact with hard-to-reach niche demographics due to the additional branding and marketing opportunities, which would also help them optimise their ad campaigns.