Posts

Business Spotlight
Paramount Sweetens Warner Bid With Ticking Fee as Netflix Deal Faces Rival Pressure

Paramount Sweetens Warner Bid With Ticking Fee as Netflix...

Paramount Skydance adds a ticking fee and breakup support to strengthen its $30-per-share...

Campaigns
Crunchyroll Brings Rashmika and Shubman Together to Push Anime Into India’s Mainstream Viewing Habit

Crunchyroll Brings Rashmika and Shubman Together to Push...

Crunchyroll launches Ready to Anime? in India with Rashmika Mandanna and Shubman...

Business Spotlight
JioStar Names Bhaskar Ramesh to Lead Digital Entertainment Sales

JioStar Names Bhaskar Ramesh to Lead Digital Entertainment...

JioStar has appointed Bhaskar Ramesh, formerly of Google, to lead digital entertainment...

Campaigns
Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV Appoints Yuzvendra Chahal as Chief Story Officer

Story TV has appointed cricketer Yuzvendra Chahal as chief story officer, bringing...

Campaigns
Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala Film

Sunfeast YiPPee Shows Bumrah’s Playful Side in Magic Masala...

Sunfeast YiPPee!’s latest campaign features Jasprit Bumrah letting go of his on-field...

Campaigns
Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort to Recovery

Duroflex Taps Virat Kohli to Shift Mattress Talk From Comfort...

Duroflex launches its Airboost mattress range with Virat Kohli, reframing sleep...

Campaigns
Flipkart Backs Namibia in T20 Move, Bets on Viewership Over Geography

Flipkart Backs Namibia in T20 Move, Bets on Viewership...

Flipkart has chosen to sponsor Namibia during the T20 World Cup, using humour to...

Business Spotlight
AWS Says AI Will Move From Writing Help to Doing Work

AWS Says AI Will Move From Writing Help to Doing Work

AWS CEO Matt Garman says the next phase of AI will centre on autonomous agents capable...

Technology
India’s IT Rules Updated To Regulate AI-Generated Content With Three-Hour Takedowns And Mandatory Labels

India’s IT Rules Updated To Regulate AI-Generated Content...

India has amended its IT rules to regulate AI-generated and synthetic content, mandating...

Business Spotlight
Agami Realty Appoints Sunil Gavaskar as Brand Ambassador to Strengthen Legacy-Led Positioning in Mumbai’s Luxury Housing Market

Agami Realty Appoints Sunil Gavaskar as Brand Ambassador...

Agami Realty partners with cricket legend Sunil Gavaskar as brand ambassador, aligning...

Business Spotlight
Papa John’s returns to India with premium, dine-in bet

Papa John’s returns to India with premium, dine-in bet

Papa John’s re-enters India with a premium strategy, focusing on dine-in formats,...

Business Spotlight
Britannia names Puneet Das CMO, elevates Siddharth Gupta

Britannia names Puneet Das CMO, elevates Siddharth Gupta

Britannia Industries appoints Puneet Das as Chief Marketing Officer and promotes...

Campaigns
mPokket marks 10 years with film on chasing a “perfect 10”

mPokket marks 10 years with film on chasing a “perfect...

mPokket celebrates its 10th anniversary with a new brand film focused on young Indians...

Campaigns
Tata Consumer Products takes workplace route with new Valentine push for Tata Coffee Grand

Tata Consumer Products takes workplace route with new Valentine...

Tata Coffee Grand Cold Coffee releases a Valentine-season digital film set in the...

Campaigns
CoinDCX pushes investor education with father-led crypto narrative

CoinDCX pushes investor education with father-led crypto...

CoinDCX launches a nationwide campaign using a father-son narrative to demystify...

Campaigns
IKEA India Unveils ‘It All Starts at Home’ to Deepen Local Consumer Connect

IKEA India Unveils ‘It All Starts at Home’ to Deepen Local...

IKEA India unveils ‘It All Starts at Home’ as its new brand position, aligning with...