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Campaigns
ITC Candyman Sourzzz Brings Back Laughs with Soury Not Sorry

ITC Candyman Sourzzz Brings Back Laughs with Soury Not...

ITC Candyman Sourzzz returns with “Soury Not Sorry” S2, featuring Sumukhi Suresh...

Campaigns
Ayushmann Khurrana Named HP India’s New Brand Face

Ayushmann Khurrana Named HP India’s New Brand Face

HP India appoints Ayushmann Khurrana as its new brand ambassador to drive innovation...

Campaigns
Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla and ACKO Unveil Digital-First Car Insurance for India

Tesla owners in India get seamless insurance with ACKO via a 100% digital, paperless...

Inside Edge
Connected TVs Boost Brand Favourability and Sales

Connected TVs Boost Brand Favourability and Sales

Samsung Ads and Kantar reveal Connected TV ads raise purchase intent, especially...

Campaigns
Starbucks India Celebrates Coffee Customisation Rituals

Starbucks India Celebrates Coffee Customisation Rituals

Starbucks India’s ‘Take a Blonde Turn’ campaign showcases personalised coffee moments...

Campaigns
Famous Innovations Wins Creative Duties for Nilkamal Sleep

Famous Innovations Wins Creative Duties for Nilkamal Sleep

Famous Innovations appointed creative agency for Nilkamal Sleep’s brand-building...

Campaigns
Nike’s Golden Bet: Cole Palmer Delivers

Nike’s Golden Bet: Cole Palmer Delivers

Nike’s “Scary Good” campaign featuring Cole Palmer reaps rewards as Chelsea wins...

Campaigns
Sachin Tendulkar Stars in Hafele’s New Value-Driven Campaign

Sachin Tendulkar Stars in Hafele’s New Value-Driven Campaign

Hafele’s new series with Sachin Tendulkar showcases smart home solutions that add...

Campaigns
Myntra’s “It’s You 2.0” Celebrates Real Fashion Moments

Myntra’s “It’s You 2.0” Celebrates Real Fashion Moments

Myntra’s “It’s You 2.0” campaign highlights authentic fashion stories from metro...

Campaigns
Aquaguard’s 2-Year Filter Promise: Safe Water, Less Hassle

Aquaguard’s 2-Year Filter Promise: Safe Water, Less Hassle

Aquaguard’s new purifier range offers a 2-year filter life, slashing maintenance...

Campaigns
ZEE5’s ₹120 Packs Make Regional OTT Truly Local

ZEE5’s ₹120 Packs Make Regional OTT Truly Local

ZEE5’s ₹120 language packs reshape OTT access, making regional content affordable...

Campaigns
Kalki Koechlin Shines as Tyaani Jewellery’s New Muse

Kalki Koechlin Shines as Tyaani Jewellery’s New Muse

Kalki Koechlin is the new face of Karan Johar’s Tyaani Jewellery, celebrating individuality...

Campaigns
VIP Industries Sees New Era as Piramals Sell Stake

VIP Industries Sees New Era as Piramals Sell Stake

Dilip Piramal family to sell 32% stake in VIP Industries to Multiples consortium,...

Campaigns
Eureka Forbes Warns India: Don’t Risk Unsafe Water

Eureka Forbes Warns India: Don’t Risk Unsafe Water

Eureka Forbes’ new TVC highlights health risks of unsafe water and introduces long-lasting...

Campaigns
Fake Weddings: India’s New Party Craze

Fake Weddings: India’s New Party Craze

Fake weddings sweep Indian cities, offering full shaadi fun—no bride, no groom,...

Campaigns
Popeyes Drops AI Rap, Roasts McDonald’s in Wrap Battle

Popeyes Drops AI Rap, Roasts McDonald’s in Wrap Battle

Popeyes releases an AI-generated diss track targeting McDonald’s Snack Wrap comeback.