Posts

Campaigns
Royal Enfield Rides into BGMI in KRAFTON’s Latest Brand Integration Push

Royal Enfield Rides into BGMI in KRAFTON’s Latest Brand...

KRAFTON India has partnered with Royal Enfield to introduce Bullet 350 and Continental...

Campaigns
Sanya Malhotra Blends Acting Success with Wellness Entrepreneurship

Sanya Malhotra Blends Acting Success with Wellness Entrepreneurship

On her birthday, Sanya Malhotra’s journey reflects a blend of acclaimed performances...

Campaigns
Coca-Cola Revives Rimzim Jeera with Nostalgia-Led Music Strategy

Coca-Cola Revives Rimzim Jeera with Nostalgia-Led Music...

Coca-Cola has relaunched Rimzim Jeera with a nostalgia-led campaign built around...

Campaigns
Pizza Hut Extends Crafted Flatzz Launch with Niharika NM Digital Film

Pizza Hut Extends Crafted Flatzz Launch with Niharika NM...

Pizza Hut has extended its Crafted Flatzz launch with a creator-led digital film...

Campaigns
Binance Launches ₹2 Crore Holi Campaign for Verified India Users

Binance Launches ₹2 Crore Holi Campaign for Verified India...

Binance has launched a ₹2 crore Holi-themed rewards campaign for KYC-verified users...

Business
Meta–RAI Report: Omnichannel Shoppers Spend 2.5x More in India

Meta–RAI Report: Omnichannel Shoppers Spend 2.5x More in...

A Meta–RAI whitepaper finds omnichannel shoppers in India spend 2.5x more than single-channel...

Business
Vaishnaw Urges Platforms to Rethink Revenue Sharing With News Publishers

Vaishnaw Urges Platforms to Rethink Revenue Sharing With...

Union Minister Ashwini Vaishnaw urges digital platforms to voluntarily rethink revenue...

Campaigns
Britannia upgrades 50-50 with premium Cheese Dipped variant

Britannia upgrades 50-50 with premium Cheese Dipped variant

Britannia extends its 50-50 biscuit brand with the launch of 50-50 Cheese Dipped,...

Business
Serena Menon exits Netflix India, set to lead PR at Prime Video

Serena Menon exits Netflix India, set to lead PR at Prime...

Serena Menon exits Netflix India and is set to join Prime Video in a communications...

Business
Zakka Jacob to join Times Now as Managing Editor; Navika Kumar named Consulting Editor

Zakka Jacob to join Times Now as Managing Editor; Navika...

Zakka Jacob is set to leave News18 and join Times Now as Managing Editor in April....

Campaigns
Raymond revives ‘The Complete Man’ with modern fatherhood narrativ

Raymond revives ‘The Complete Man’ with modern fatherhood...

Raymond Lifestyle launches a new “The Complete Man” film focused on modern fatherhood...

Business
upGrad acquires Internshala in stock deal to own early career journey

upGrad acquires Internshala in stock deal to own early...

upGrad acquires a 90% stake in Internshala through a stock-swap deal, aiming to...

Business
OpenAI Appoints Arvind KC as Chief People Officer

OpenAI Appoints Arvind KC as Chief People Officer

OpenAI appoints Arvind KC as Chief People Officer, reinforcing its focus on scaling...

Campaigns
Dove Turns Reddit Reviews Into Billboards With ‘r/eal reviews’

Dove Turns Reddit Reviews Into Billboards With ‘r/eal reviews’

Dove brings Reddit product reviews to billboards in its ‘r/eal reviews’ campaign,...

Campaigns
Coca-Cola Bets on ‘Bondaaah’ as Sonic Branding Play Expands

Coca-Cola Bets on ‘Bondaaah’ as Sonic Branding Play Expands

Coca-Cola extends its sonic branding strategy in India with Yash’s “Bondaaah” campaign,...

Business
Puja Singh Returns to Lotus Herbals as AGM Marketing

Puja Singh Returns to Lotus Herbals as AGM Marketing

Lotus Herbals appoints Puja Singh as AGM – Marketing to lead brand strategy across...