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EdTech
Galgotias University Honoured for Excellence in Industry-Aligned Curriculum and Employability at 36th Elets World Education Summit

Galgotias University Honoured for Excellence in Industry-Aligned...

Recognition follows recent honour presented by Union Minister Dr. Mansukh Mandaviya...

Campaigns
Zepto and ITC Dazzle Bring Matchbox Collecting Back in Vibe

Zepto and ITC Dazzle Bring Matchbox Collecting Back in...

The limited-edition collectible will be available on the Zepto Platform from October...

Inside Edge
Shah Rukh Khan announces UNIFYD, a music festival with Arijit Singh, Karan Aujla, and Sonu Nigam

Shah Rukh Khan announces UNIFYD, a music festival with...

The Multi-Stage Music & Culture Festival Will Unite The Global South Asian Diaspora...

Campaigns
Škoda Auto India and BBH India turn an unexpected heist into a Škoda fan story  with ‘Škoda Fan Fest’

Škoda Auto India and BBH India turn an unexpected heist...

The campaign puts Škoda owners at the heart of an unexpected story designed to turn...

Campaigns
CARS24 Revives Akbar & Birbal in New Campaign to Spotlight Pre-Delivery Inspections

CARS24 Revives Akbar & Birbal in New Campaign to Spotlight...

CARS24 teams up with Creativeland Asia for a witty, Akbar-Birbal inspired campaign...

Campaigns
How Bonn Bread Built a 40-Year Legacy Around Household Trust and Everyday Breakfast Moments

How Bonn Bread Built a 40-Year Legacy Around Household...

To mark World Bread Day 2026, FMCG giant Bonn Group celebrates over four decades...

Inside Edge
Quantum Consumer Solutions & Flipkart Internet, Knowledge Excel, and Plum Insights and Strategy Win Top Honours at MRSI’s 34th Annual Market Research Seminar

Quantum Consumer Solutions & Flipkart Internet, Knowledge...

The Seminar delved into how the next human is shaping the new rules of growth through...

Campaigns
Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking Emotional Baggage to Bridge India’s Mental Health Care Gap

Beyond the ‘I’m Fine’ Mask: How Mpower & Schbang Are Unpacking...

Discover how Mpower’s latest campaign #UnpackTheBaggage, conceptualized by Schbang,...

Campaigns
SW Network Breaks Festive Clutter for Cleartrip with a Big Billion Days Film Where Even the Birds Can’t Keep Up

SW Network Breaks Festive Clutter for Cleartrip with a...

Cleartrip’s Big Billion Days deals have humans travelling so much that India’s original...

OTT
ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive Global Expansion and AI-Powered Localisation

ZEE-Backed BULLET Microdrama Pairs Up with Vitrina to Drive...

BULLET Microdrama partners with Vitrina to leverage AI intelligence and expand short-form...

Business Updates
DTDC Udaan launches in Kashmir to Help Regional Businesses Reach New Markets

DTDC Udaan launches in Kashmir to Help Regional Businesses...

Initiative marks the first chapter of DTDC Udaan, bringing together logistics, digital...

Campaigns
Red FM’s Dugga Dugga Festival Brings Culture and Mindful Hydration Together with AUM Premium

Red FM’s Dugga Dugga Festival Brings Culture and Mindful...

Discover how Red FM’s Dugga Dugga Festival 2026 partnered with AUM Premium natural...

Business Updates
Navdeep Singh Joins The Wealth Finder as Co-Founder & Chief Growth Officer

Navdeep Singh Joins The Wealth Finder as Co-Founder & Chief...

Serial entrepreneur with a successful startup exit joins The Wealth Finder to lead...

Campaigns
ADbhoot Brings ‘Mahol Marketing’ to JGP’s Festive Campaign: The Great Jewellery Festival

ADbhoot Brings ‘Mahol Marketing’ to JGP’s Festive Campaign:...

ADbhoot launches 'Mahol Marketing' for JGP Jewellers' The Great Jewellery Festival—a...

Business Updates
Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups, Unlocks Creator-led Commerce at Scale

Myntra’s Instagram Affiliate Program Hits 1Mn Sign-ups,...

The platform has seen over 1 million sign-ups within a month of its affiliate rollout...

Campaigns
Birla Opus Paints and BBDO India Redefine ‘Naya Ghar’ by Turning Modern Living Dynamics into Brand Affinity

Birla Opus Paints and BBDO India Redefine ‘Naya Ghar’ by...

Birla Opus Paints launches its new campaign film for Style Color Smart, conceptualised...