VERTICES PARTNERS advises PLIX on INR 1,012 Cr stake sale to Marico
VERTICES PARTNERS advises PLIX and its promoters on an INR 1,012 Cr stake sale to Marico Limited, bringing Marico’s total shareholding in the D2C wellness brand to 84.09%.
Sandhya
Mumbai, October 13, 2026: Marking yet another landmark acquisition, VERTICES PARTNERS - one of India’s leading legal firms specialising in corporate legal solutions including mergers and acquisitions, private equity, venture capital, etc., recently advised PLIX (Satiya Nutraceuticals Private Limited) and its promoters, Rishubh Satiya and Akash Hiren Zaveri, on the sale of an additional 24.09% stake in the company to Marico Limited for INR 1,012 crore (USD 105.42 million).
With the completion of the transaction, Marico’s total shareholding in PLIX rises to 84.09%, underscoring a notable step in the FMCG major’s acquisition of the direct-to-consumer (D2C) nutrition and wellness brand. Nurturing its long-standing relationship with both the clients, VERTICES PARTNERS advised both the company and its promoters on the transaction.
At the initial stage, Marico acquired a 37.75% stake in PLIX in July 2023 for approximately ₹369 crore. By May 2025, it had further increased its holding by acquiring an additional 25.25% of the company’s paid-up share capital. The latest acquisition bolsters Marico’s ownership as it moves towards its stated plan to complete the buyout of PLIX by July 2027.
The transaction showcases the increasing interest of legacy consumer businesses in India's growing D2C wellness market, where brands are building dedicated customer bases across nutrition, personal care and lifestyle-led products. For PLIX, Marico’s increased ownership represents a further milestone in its journey as part of a larger consumer business.
Speaking about the deal, Vinayak Burman, Founder and Managing Partner, VERTICES PARTNERS, voiced, “Transactions of this nature are not just about a change in shareholding. They reflect the evolution of a business and the confidence its stakeholders place in its future. Having worked with PLIX and its promoters over the years, we are pleased to have advised them on this transaction as Marico further increases its ownership. We look forward to continuing to support businesses and founders as they navigate important decisions in their growth journey.”
The VERTICES PARTNERS team was led by Vinayak Burman, Founder and Managing Partner, with Vikrant Anand, Partner; Varun Kaka, Principal Associate; Nishtha Khandelwal, Associate Manager; and Tushar Patial, Associate.
