Kurkure Celebrates UP’s Love for Spicy Snacks
Kurkure, a beloved snack brand, celebrates its deep-rooted connection with Uttar Pradesh through its new campaign and value-packed offering.
Deepanjali
Kurkure, a beloved snack brand in India, is celebrating its strong bond with Uttar Pradesh through its new campaign, “UP ka No. 1 Taste”. The campaign recognizes the state’s love for bold and masaledaar flavors, a preference that perfectly aligns with Kurkure’s unique taste profile.
To further strengthen its presence in the state, Kurkure has introduced a new, value-packed offering: Kurkure Masala Munch with 65% extra. This enhanced product delivers even more of the delicious, spicy taste that UP consumers crave.
The campaign features popular regional influencers who showcase Kurkure as the go-to snack for every occasion. Through engaging digital content, the brand aims to leave a lasting impression and foster strong brand recall.
Aastha Bhasin, Category Lead, Kurkure, PepsiCo India, expressed her enthusiasm for the campaign. She highlighted the importance of recognizing and celebrating India’s diverse taste preferences. Bhasin emphasized that Kurkure is committed to tailoring its product offerings to suit the distinct palates of its consumers.
Kurkure Masala Munch is now available at leading retail outlets across Uttar Pradesh, including Lucknow, Kanpur, Varanasi, Jhansi, Sultanpur, Faizabad, Sitapur, and Farrukhabad.
