Karisma Kapoor Inspires Women as Oleev’s New Brand Ambassador
Karisma Kapoor joins Oleev as brand ambassador, promoting health-focused choices in a 360-degree campaign inspiring women across India.
Deepanjali
Bollywood actor Karisma Kapoor has joined hands with Modi Naturals’ Oleev as their new brand ambassador, championing the message of making thoughtful and healthier life choices. Through this partnership, Oleev, known for its cooking oils and pastas, seeks to inspire women across India to focus on their well-being and that of their families.
The brand’s latest campaign, featuring Karisma Kapoor, highlights the pressures women face in striving for perfection and advocates for healthier, sustainable choices. This powerful message is delivered through a TV commercial, supported by a 360-degree marketing campaign, including digital activations, outdoor advertising, retail visibility, and PR engagements.
Expressing her excitement, Karisma Kapoor said, “As women, we often battle societal expectations and our own insecurities, but rarely discuss them. Oleev’s philosophy of making the right choices resonated deeply with me. I’m thrilled to collaborate with Oleev to spread the message that health and happiness come from thoughtful decisions for ourselves and our loved ones. It’s a belief I live by and one I’m proud to share with every woman.”
Akshay Modi, managing director of Modi Naturals, echoed this sentiment, stating, “We’re delighted to welcome Karisma Kapoor as the face of Oleev. Her authenticity and grace, coupled with her advocacy for health and wellness, make her the perfect ambassador for our brand. This campaign isn’t just about promoting our products; it’s about inspiring women to prioritize their health and make balanced, fulfilling life choices.”
With Karisma Kapoor at the forefront, Oleev’s campaign promises to create a meaningful connection with women, encouraging them to embrace their health journey while navigating societal pressures.
