Prerna Mehra to Lead the MEA Gerety Jury for 2025
Prerna Mehra to lead MEA Gerety Jury for the 2025 Gerety Awards, celebrating creativity and the Effectiveness Cut category in global locations.
Deepanjali
The Gerety Awards has officially opened for entries, with a spotlight on the distinguished jury presidents for 2025. This year, the MEA (Middle East and Africa) region will be led by Prerna Mehra, Creative Director and Head of Design at MullenLowe MENA, UAE, who will head the MEA Gerety Jury. The 2025 Gerety Awards will take place across 15 global locations, including New York, Paris, Tokyo, and São Paulo. These sessions are designed to shortlist the best works in creativity and also select the Agency of the Year and Production Company of the Year for each country.
A new category for 2025 is the Effectiveness Cut, which will focus on evaluating work that has had a measurable impact in achieving business objectives and fulfilling a brand's purpose effectively. This category aims to highlight campaigns that deliver results beyond just creative brilliance.
Speaking about the judging experience, Rifah Qadri, Executive Director of Marketing at easypaisa in Pakistan, said, “It’s an honor to serve as a Grand Jury member for the Gerety Awards. The platform celebrates diversity and creativity while recognizing work that challenges norms and drives global progress. I look forward to learning from the brilliant women on the jury and gaining new perspectives on creativity.”
This year’s jury presidents represent some of the most influential figures in the global creative industry, including Prerna Mehra (UAE), Emma De La Fosse (UK), Tomoko Kanezaki (Japan), Nicole Ellerton (Canada), and many others. These creative leaders will bring their diverse experiences to the judging process, ensuring a truly global and inclusive selection of the year’s best creative work.
