PlayDay and Mila Baby Transform Baby Care for Modern Parents

PlayDay and Mila Baby are two innovative baby care brands born from the parenting journey of Anshul Doshi and Khyati Modi, offering thoughtfully designed products that cater to the needs of modern Indian parents.

Unique Offerings

Mila Baby focuses on baby essentials such as soft swaddles, cozy blankets, and functional changing mats, blending aesthetic appeal, durability, and affordability. Meanwhile, PlayDay captures the growing ‘mini-me’ trend by designing stylish and comfortable apparel for 0–4-year-olds, showcasing a blend of playful sophistication and practicality.

“The lack of high-quality, aesthetically pleasing, and affordable products inspired us to fill this gap,” said Anshul Doshi, co-founder. Khyati Modi added, “We wanted to bridge the gap between what parents need and what is available in the market.”

Riding the Market Growth Wave

With India’s baby care market expected to grow at a CAGR of 13.78% from 2024 to 2032, PlayDay and Mila Baby aim to capitalize on this rising demand. The market is projected to generate $298.70 million in 2024, reflecting the strong potential for high-quality, innovative baby products.

Expanding Reach and Strategic Partnerships

Both brands leverage an omnichannel strategy, ensuring seamless shopping experiences online through platforms like Ajio and Mothercare and offline via partnerships with Reliance Trends and other retail outlets. This dual approach enables them to cater to urban and Tier II and III cities, where online shopping trends are growing.

“These partnerships increase visibility and credibility, helping parents trust the brand while ensuring easy accessibility,” Anshul emphasized.

Customer-Centric Innovations

PlayDay simplifies parenting with features like ‘shop the look’, while Mila Baby incorporates traditional Indian elements, such as mustard seed cushions, into modern designs. Their affordable luxury approach provides premium quality without straining budgets, appealing to parents seeking value and functionality.

“Balancing utility, quality, and affordability is a challenge we embrace to meet the evolving needs of parents,” noted Khyati.

Shaping the Future of Baby Care

With a focus on product innovation, customer satisfaction, and omnichannel retail, PlayDay and Mila Baby are poised to lead the Indian baby care market. “Quality and user satisfaction remain our ultimate gratifications,” the co-founders concluded.