CEF Group Launches Go Sporty E-Cycles with Harbhajan Singh

In a move to champion sustainability and green mobility, CEF Group, a leader in renewable energy and sustainable solutions, has launched its new brand, Go Sporty, entering the booming e-cycle market. These high-performance e-cycles, priced between ₹20,000 and ₹30,000, are designed to bridge the gap between low-cost cycles and premium e-bikes, making eco-friendly transportation accessible to a wider audience.

To amplify the brand’s appeal, CEF Group has roped in Harbhajan Singh, former Indian cricketer and fitness advocate, as the brand ambassador for Go Sporty. Known for his determination and fitness ethos, Singh’s association reflects the brand’s core values of resilience, innovation, and sustainability.

A Step Toward Cleaner, Greener Mobility:
The Go Sporty e-cycle range targets everyday commuters, students, and blue-collar workers, providing a cost-effective and zero-emission mode of transportation. This initiative is aligned with CEF Group’s broader mission of reducing carbon footprints and promoting greener urban spaces.

Maninder Singh Nayyar, Founder & CEO of CEF Group, expressed his vision:
"At CEF Group, sustainability is at the heart of every decision. Go Sporty extends this mission, offering affordable and reliable e-cycles for all. With Harbhajan Singh as our ambassador, we hope to inspire people across India to adopt eco-friendly commuting solutions and embrace active, healthy lifestyles."

Harbhajan Singh, excited about the collaboration, stated:
"It’s an honor to represent Go Sporty and support CEF Group’s mission of promoting sustainable mobility. These e-cycles encourage not only a greener planet but also healthier living. I look forward to inspiring people to join this transformative movement."

Expanding the Vision:
CEF Group is not stopping at e-cycles. With plans to launch five new models in the coming months, the company also aims to venture into electric two-wheelers, three-wheelers, and four-wheelers. The brand plans to establish a presence in 20 states across India, using online platforms and local dealerships to ensure wide accessibility.

Beyond E-Cycles:
CEF Group’s extensive portfolio includes renewable energy, organic manure, Ayurveda, and waste processing, all contributing to its vision of a sustainable future. By entering the electric mobility sector, the company reinforces its commitment to delivering clean, green, and innovative solutions.