Narayana Health Launches Caring "Apno Ki Fikar" Campaign

Narayana Health Launches Caring "Apno Ki Fikar" Campaign

Narayana Health, one of India’s largest and most trusted healthcare providers, has launched its latest multilingual 360-degree campaign, ‘Apno Ki Fikr,’ aimed at showcasing its comprehensive care expertise. As a leader in cardiac care, Narayana Health highlights its role as a healthcare partner across a diverse range of specialties, including digestive health, bone and spine care, and more.

The campaign's central message focuses on the importance of timely intervention, with each story concluding with a loved one proactively reaching out to connect with Narayana Health. It emphasizes the extensive array of specialties available, positioning Narayana Health as a one-stop destination for all healthcare needs.

With over two decades of experience in the healthcare sector, Narayana Health understands that individuals often overlook health issues—such as joint pain, digestive disorders, or heart conditions—until they escalate into serious concerns. Through a series of relatable and heartfelt stories, the campaign illustrates how Narayana Health is uniquely equipped to provide seamless care for both everyday issues and more complex medical needs.

Each film in the campaign features a loved one stepping forward to seek timely care for a family member, underscoring the convenience of Narayana Health’s toll-free helpline and the accessibility of its specialists. Whether addressing bone and spine health, digestive concerns, or advanced cardiac care, the films portray Narayana Health as a reliable partner for every health journey.

Commenting on the campaign, Dr. Ashish Bajaj, Group Chief Marketing Officer at Narayana Health, remarked, “This campaign marks a pivotal milestone in our journey as a multi-specialty healthcare provider. Beginning as a single-specialty hospital, Narayana Health has transformed into an integrated healthcare network that offers comprehensive care across more than 30 specialties. The emotional depth of the campaign, 'Apno Ki Fikr,' emphasizes our commitment to delivering compassionate and specialized care for every medical concern.”

Abhishek Misra, Country Head - Brand & Marketing at Narayana Health, added, “This slice-of-life campaign is based on the insight that many people struggle with health issues but often delay seeking care. Through these films, we aim to not only highlight the extensive medical treatments available at Narayana Health for all healthcare needs but also emphasize the ease of contacting us via our toll-free helpline. This ensures immediate access to our network of specialists. Our comprehensive approach to healthcare is reinforced through this campaign, providing peace of mind regardless of the health challenges.”

The 'Apno Ki Fikr' campaign subtly showcases the hospital's commitment to delivering expert care for a wide array of medical needs. It will be prominently featured across TV, print, radio, out-of-home (OOH), and digital platforms, ensuring that its message resonates with diverse audiences.