Tata Play Binge launches a campaign starring Saif and Kareena

Tata Play Binge has launched a multi-pronged campaign called Bachcha Bachcha Janta Hai, which stars Saif Ali Khan and Kareena Kapoor Khan.

The slice-of-life characters discuss the offering's essence, which is having access to all of the material from 27 OTT apps spanning movies, TV, news, games, and more, all on one unified platform, making entertainment consumption straightforward and uncomplicated.

<iframe width="730" height="315" src="https://www.youtube.com/embed/1QMmiRR_W3Y" title="Tata Play Binge | Saif Ali Khan | Kareena Kapoor Khan | Music Teacher" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe>

Harit Nagpal, MD & CEO - Tata Play, shared the brand's new milestone, saying, "The availability of many apps has made subscription to and search for content cumbersome for OTT viewers." Our years of experience in assisting TV viewers in subscribing to content of their choosing and developing an appealing user interface that facilitates content discovery has enabled us to create a comparable platform, this time for OTT. With Binge, you pay once for the family's consumption of content from 22 apps for Rs 249 per month and 27 applications for Rs 349 per month, and you get access to all of this content on one app, structured according to your language and genre preferences."

"It is incredible to see Tata Play Binge changing the game when it comes to OTT viewing," Kareena Kapoor Khan remarked of her experience working with the company. This is a new era in entertainment streaming!" While Saif Ali Khan remarked, "Entertainment is a unifier like no other, and it is an absolute pleasure to be a part of Tata Play Binge's journey to becoming India's largest OTT aggregator." With a project like this, entertainment will have no boundaries, which is precisely what it should be."