Del Monte Crowned “King of Chocolate Syrups” in Regal Campaign

Del Monte has unveiled its latest campaign, “The King of All Chocolate Flavoured Syrups,” celebrating the unparalleled richness and indulgence of its signature chocolate syrup. With 40% more cocoa, this product is redefining the market with its superior taste and texture, making it a must-have for chocolate lovers everywhere.

The campaign positions the syrup as a versatile delight, perfect for enhancing milkshakes, pancakes, and a wide array of desserts. Through a combination of evocative storytelling and stunning visuals, Del Monte invites consumers to elevate everyday culinary experiences and treat the syrup as the royalty of chocolate indulgence.

Speaking about the launch, Anshu Anand, Chief Marketing Officer at Del Monte, said: “At Del Monte, we constantly aim to meet evolving consumer expectations. While the chocolate syrup market is competitive, we saw a demand for something richer and more satisfying. 'The King of All Chocolate Flavoured Syrups' embodies our commitment to excellence and our legacy of delivering innovative products. This campaign highlights how we stand apart from other brands in a challenging market.”

Kiranpreet Kaur, Deputy General Manager of Marketing, elaborated on the campaign’s inspiration: “The idea of calling it ‘The King of All Chocolate Flavoured Syrups’ stems from our understanding of what today’s consumers value—unparalleled quality and indulgence. The campaign reflects this ethos, presenting our syrup not just as a product but as a centerpiece for moments of joy and celebration.”

The creative brains behind the campaign, YAAP, brought this regal vision to life. Manan, Partner at YAAP, shared: “Our goal was to highlight the syrup’s universal appeal among kids and adults alike. By focusing on its richness and ability to create cherished moments, we crafted a campaign that stands out in a crowded market.”

Karan Arora, Revenue Head at YAAP, added: “Working with Del Monte has been a testament to their dedication to quality and innovation. This campaign celebrates more than just the syrup—it’s about the nostalgia and joy it brings to families.”

Directed by Vivek Dubey, the campaign blends relatable storytelling with captivating visuals, making it a treat for the senses. Unlike conventional brand films that merely spotlight the product, this campaign showcases the emotional connection people have with the syrup. From the joyful reactions to moments of admiration, the narrative portrays the syrup as the king of culinary indulgence, central to cherished memories.

To engage chocolate enthusiasts further, Del Monte is encouraging consumers to share their creative recipes and moments online. The campaign is live across theatres, YouTube, and social media, ensuring it reaches a wide audience and becomes the talk of the season.

With “The King of All Chocolate Flavoured Syrups,” Del Monte isn’t just offering a product—it’s creating an experience that celebrates the joy of chocolate in every drop.