HDFC Life’s ‘Second Chance’ Campaign Promotes CPR Awareness

HDFC Life, a leading life insurance company in India, has launched the second phase of its impactful campaign, ‘The Missing Beat - Second Chance’. This initiative aims to raise awareness about the significance of Cardiopulmonary Resuscitation (CPR) and encourage individuals to learn this life-saving skill.

The campaign features an emotionally charged digital film that follows the journey of a corporate employee who suffers a sudden cardiac arrest during a work event. The film delves into the individual’s life, showcasing their aspirations, dreams, and relationships. It highlights the tragic consequences of not knowing CPR and the importance of being prepared for such emergencies.

Through this powerful storytelling, HDFC Life seeks to evoke empathy and inspire action. The company emphasizes the need for individuals to be equipped with CPR knowledge and to secure their financial future through life insurance.

Vishal Subharwal, Group Head Strategy & CMO at HDFC Life, stated, “The first phase of our campaign generated significant interest, and we are committed to building upon this momentum. With ‘Second Chance,’ we aim to deepen the impact by using a more personal approach. We want to remind people that life is precious and that being prepared, both physically and financially, is crucial.”

Manesh Swamy, Director & Chief Creative Officer – LS Creative at LS Digital, added, “This campaign goes beyond statistics and focuses on the human element of cardiac emergencies. By connecting with people on an emotional level, we hope to inspire them to take action and learn CPR. We also want to emphasize the importance of life insurance as a safety net for loved ones.”

Cardiac arrest remains a major health concern in India, with a significant number of lives lost each year. By raising awareness about CPR and promoting life insurance, HDFC Life is taking a proactive step towards addressing this issue and empowering individuals to make informed decisions.