Google Removes Several Apps from Play Store Over Billing Policy Non-Adherence

At present, Google has taken down multiple applications from its Play Store due to violations of the platform's billing policies. As of the time of writing, popular apps such as Shaadi.com, and streaming platforms Altt and Aha, along with dating apps like Truly Madly, are unavailable on the store.

It is noteworthy that these apps were part of the companies that had previously filed a petition against Google regarding its app billing policy. In 2023, certain digital start-ups and app developers had challenged Google's notice, leading to a legal battle in the state high court. The court dismissed 14 of the 16 pleas, stating that the matter fell under the jurisdiction of the Competition Commission of India (CCI). The Alliance of Digital India Foundation (ADIF) spearheaded appeals against Google's Play Store billing policy.

Only two apps, Disney+Hotstar and Testbook, received interim relief, while the remaining 10 were delisted. Out of these 14, four apps are reportedly more inclined to comply with the policies.

In February, the Supreme Court refused to pass an interim order protecting internet firms like Matrimony.com and Shaadi.com from being delisted from Google's Play Store, scheduling the case for a hearing on March 19, 2024.

According to a Google spokesperson, developers were given over three years to prepare, including three weeks after the Supreme Court's order. The spokesperson emphasized that the company is taking necessary steps to ensure consistent policy application across the ecosystem.

Google claims that over 200,000 Indian developers on Google Play adhere to its policies. The company, however, mentioned that for an extended period, 10 companies, including well-established ones, have chosen not to pay for the value they receive on Google Play. Google has not directly named the delisted apps in its statement.

While the Supreme Court has upheld Google Play's right to charge for its services, the tech giant noted that some developers have started participating in its business model, while others find ways to avoid compliance. Google expressed concern that treating this small group of developers differently creates an uneven playing field in the ecosystem, putting other apps and games at a competitive disadvantage.

If delisted, developers have the option to resubmit their apps by integrating Google Play's billing system, an alternate billing system alongside Google Play's, or by operating on a consumption-only basis without any service fee.