Bisk Farm’s Rich Marie Chai Break Gets Shraddha Kapoor’s Charm

Bisk Farm has tapped popular actor Shraddha Kapoor as the face of its latest campaign for Rich Marie, inviting audiences to rediscover the joy of tea-time moments. Marketed as the perfect companion for everyone’s tea break, the Rich Marie campaign celebrates small yet meaningful pauses in the day — those moments when life seems simpler, warmer, and just a bit more satisfying with a biscuit and a cup of chai in hand.

Tea breaks have long been woven into the fabric of daily life, from quick mid-morning rests to leisurely evenings with friends and family. Bisk Farm’s new campaign leans into this cultural rhythm, presenting Rich Marie not just as a snack, but as a reason to slow down and enjoy life’s simple pleasures. By bringing Shraddha Kapoor on board, the brand adds both personality and relatability to a narrative that many Indian households know well: chai, biscuits, and conversation.

Shraddha’s persona — friendly, down-to-earth, and expressive — fits seamlessly into the campaign’s tone. Rather than a high-gloss, celebrity-meets-product push, the films and creatives capture her in everyday settings that feel familiar, whether she is enjoying a quick chai break between errands or savouring an unhurried moment at home. The result is a portrayal that feels less like advertising and more like inviting viewers into a cozy routine shared across millions of homes.

The heart of the campaign lies in celebrating connection. In one vignette, Shraddha is seen laughing with a friend over a steaming cup of tea and a plate of Rich Marie biscuits. In another, she pauses during a busy day to take a sip, letting a quiet smile spread as if acknowledging the comfort that a chai break can bring. These depictions reinforce a simple yet powerful idea: small pauses matter.

Visually, the campaign leans on warm tones and inviting frames. Soft hues, ambient light, and relaxed compositions mirror the comfort associated with tea time. This visual language not only accentuates the product but also evokes a mood — one of welcome reprieve amidst busy routines. The biscuit and chai pairing is portrayed as timeless, effortless, and reassuring — hardly surprising given how deeply tea culture is embedded in Indian lifestyles.

The creative direction also avoids heavy focus on product specifications or technical qualities. Instead, the narrative emphasises experience and emotion. Rich Marie becomes an enabler of moments that linger, stories that unfold, and relished bites that make ordinary days just a bit more special. It’s a reminder that sometimes the best connections are forged over shared sips and simple snacks.

Shraddha’s role amplifies this sentiment without overpowering it. Her presence feels authentic and grounded, steering clear of overproduced celebrity positioning. She doesn’t sell the product as a spokesperson on autopilot; she embodies the spirit of the campaign — enjoying life’s little breaks with genuine ease and comfort. This helps the message come across as sincere and encouraging rather than prescriptive.

The campaign rollout spans digital platforms where bite-sized content and lifestyle visuals are expected to find strong resonance. Short formats and shareable moments are designed to fit naturally into social feeds, making the subject of tea breaks as engaging online as it feels in real living rooms and street-side tea stalls.

Ultimately, Bisk Farm’s latest work doesn’t just advertise a biscuit. It celebrates ritual, comfort, and connection. By positioning Rich Marie as a companion to the familiar chai break, the campaign invites audiences to appreciate pauses — however small — and savour them with warmth, flavour, and welcome company. With Shraddha Kapoor leading the narrative, the story feels personable, warm, and perfectly brewed for appreciative audiences who see a little bit of themselves in every tea break.