YesMadam launches ‘GYM Kiya?’Campaign Through Fitness Services
Yes Madam’s “Gym Kiya” digital campaign, fronted by Vispy Kharadi, spotlights on-demand female-only fitness at home—combining safety, convenience, and community for modern Indian women.
Prakhar
A New Workout Revolution
Yes Madam, India’s first women-focused at-home fitness and beauty service app, has launched its “Gym Kiya” campaign featuring fitness influencer Vispy Kharadi.
The film opens on a busy working mom juggling calls, then transforms her living room into a high-energy workout studio, demonstrating Yes Madam’s promise of professional trainers at your doorstep
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Safety and Convenience Rolled into One
By offering all-women crews and pre-verified trainers, Yes Madam ensures safety and comfort for users in Tier-1 and Tier-2 cities.
Sessions bookable in under 60 seconds via the app integrates live progress tracking, personal goal setting, and post-session feedback.
From Pilates to HIIT, On-Demand
Vispy leads viewers through a spectrum of workouts—Pilates core, HIIT blast, and strength circuits—showing that no equipment is needed beyond bodyweight and a yoga mat.
Interactive in-app leaderboards and community challenges keep motivation high and foster a sense of sisterhood among users.
Digital Amplification and Social Proof
Alongside the hero film, Yes Madam rolled out Instagram Reels of Vispy’s “5-Minute Desk Stretch” and a #GymKiyaChallenge, where users share at-home workout clips to win free classes.
Early engagement metrics show a 35% lift in app installs and a 22% increase in first-time bookings within two weeks.
A Blueprint for Female-First Fitness
By weaving safety, convenience, and community into a slick digital narrative, Yes Madam’s “Gym Kiya” sets a new bar for women’s wellness in India—proof that empowering campaigns can drive both social impact and business growth.
