Zepto and Polycab Deliver Super-ROI Fans in Ten Minutes Flat
Zepto’s quick-commerce network brings Polycab’s energy-efficient Super-ROI ceiling fans to your door in just ten minutes—because summer waits for no one.
Prakhar
Cooling Collaboration for the Summer Rush
As temperatures soar, Polycab India and Zepto have teamed up to redefine convenience: energy-efficient Super-ROI ceiling fans delivered to your home in ten minutes or less. This partnership leverages Zepto’s hyper-local dark-store model and Polycab’s trusted fan lineup to combine rapid delivery with lasting performance.
Spotlight on Speed, Quality, and Ease
A crisp hero film opens on a family fanning themselves with newspapers and hand-held peacocks until a Zepto rider arrives with a boxed Super-ROI fan. With a swift unpack and click-in installation, the room transforms into an oasis of cool air—underscoring the promise of instant comfort.
Messaging That Resonates
Under the tagline “Instant Comfort, Lasting Value,” the campaign highlights Polycab’s fan efficiency—lower power consumption for higher airflow—while dramatizing Zepto’s ten-minute delivery promise. By merging functional benefits with experiential storytelling, the ad reassures consumers that saving time doesn’t mean compromising on quality.
Omnichannel Amplification
The launch spans app banners, push notifications in Zepto’s high-demand delivery zones, short-form reels on social media, and digital OOH at bus shelters. Each touchpoint reinforces the time-sensitive value proposition: that relief should arrive as fast as the mercury rises.
From Trial to Loyalty
To sweeten adoption, first-time buyers enjoy free professional installation and flexible payment options, including EMIs. Zepto users earn loyalty points redeemable on future home-improvement orders. Early figures show a surge in Polycab fan sales during peak afternoon hours—proof that speed and convenience win the day.
