Zara Toasts Five Decades of Fashion with 50 Iconic Models

A Golden Jubilee of Style

Half a century after its founding, Zara marks its 50th birthday with a bold, celebratory campaign: “50 Years, 50 Icons.” From runway legends to rising supermodels, this editorial extravaganza spotlights fifty of the world’s most influential faces in fashion. Each model embodies a chapter of Zara’s evolution—from the brand’s fast‑fashion roots in Spain to its status as a global style powerhouse.

Curating the Icons

Zara’s creative team drew from five decades of fashion history, selecting icons who defined each era. ’70s trailblazers like Iman and Twiggy stand alongside supermodels of the ’90s (Naomi Campbell, Linda Evangelista) and contemporary disruptors making waves today. Shot in dramatic black‑and‑white and vibrant color spreads, each portrait blends cinematic lighting with the brand’s signature minimalist styling.

Editorial Meets Digital

The campaign unfolds across a glossy 100‑page digital lookbook, accessible via Zara’s website and app. Scrolling through the pages feels like leafing through a fashion bible—each swipe reveals a new icon, a brief anecdote, and an outfit styled entirely from Zara’s current collections. Interactive hotspots allow users to tap on garments to shop the looks instantly, seamlessly merging editorial inspiration with e‑commerce functionality.

Runway to Reality Activation

To bring the campaign to life offline, Zara transforms flagship stores into immersive galleries. Mannequins wearing key looks from the editorial line the window displays, while in‑store LED walls cycle through behind‑the‑scenes footage of the model shoots. Special edition tote bags featuring collaged iconic faces are available exclusively during the anniversary month, driving foot traffic among fashion aficionados and collectors alike.

Social Storytelling Across Platforms

On Instagram, TikTok, and Twitter, Zara rolls out “Icon Stories”—short videos where each model shares a personal reflection on style, self‑expression, and the meaning of reinvention. A special “Then & Now” filter lets users superimpose their selfies onto classic campaign backdrops, encouraging a new generation to see themselves as the next fashion icons.

Commemorative Capsule Collections

In tandem with the visuals, Zara debuts four capsule collections inspired by each decade: disco‑glam ’70s separates, ’80s power‑suit silhouettes, ’90s minimalism, and modern streetwear. Limited‑edition runs and designer collaborations elevate the pieces, appealing to both nostalgists and trend‑hunters.

The Legacy Continues

By celebrating fifty years through fifty faces, Zara not only honors its past but also signals its commitment to future style evolution. The “50 Years, 50 Icons” campaign is more than an anniversary salute—it’s a masterclass in how a heritage brand stays relevant, resonant, and radically inclusive in a constantly shifting fashion landscape.